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337 <br /> <br />--. GOAL I. Retention and Expansion <br />-- of Existing Industries <br /> (continued) <br /> <br /> ACTIONS · <br /> <br /> 12.) Develop a cost-benefit analysis model to be used in determining <br /> incentive packaging. <br /> <br />- 13.) Utilize staff to effectively carry out all economic development <br /> functions of the PEDC. <br /> <br /> GOAL II. Recruitment of New Primary Employers <br /> <br /> Recruitment of new primary employers in manufacturing, <br /> distribution/warehousing, and basic industrial activities by marketing <br /> the locational advantages and amenities of Paris. <br /> <br /> OBJECTIVE <br /> <br /> Gain regional, state, and national recognition of the positive aspects of <br /> doing business in Paris, to attract new primary employers. <br /> <br /> ACTIONS <br /> <br /> 1.) Publish brochures that promote Paris as an optimal business <br /> location. <br /> <br /> 2.) Develop advertising materials to be used in magazines, newspapers, <br /> billboards, and direct mail. <br /> <br /> 3.) Participate in promotional activities such as those supported by the <br /> Texas Marketing Team. <br /> <br /> 4.) Develop target industry groups and conduct direct solicitation. <br /> <br /> 5.) Participate with industrial allies in trade shows of target industry <br /> sectors, also participate with the World Economic Development <br /> Alliance. <br /> <br /> 6.) Contact prospective industries for facility locations in Paris. <br /> <br /> 7.) Develop a library of statistical and demographic information on <br /> Paris and the trade area. <br /> <br /> <br />