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458 <br /> <br /> GOAL II. Recruitment of New Primary Employers <br /> <br /> Recruitment of new primary employers in manufacturing, <br /> distribution/warehousing, and basic industrial activities by marketing <br /> the locational advantages and amenities of Paris. <br /> <br /> OBIECTIVE <br /> <br /> Gain regional, state, and national recognition of the positive aspects of <br /> doing business in Paris, to attract new primary employers. <br /> <br /> ACTIONS <br /> <br /> 1.) Publish brochures that promote Paris as an optimal business <br /> location. <br /> <br /> 2.) Develop advertising materials to be used in magazines, newspapers, <br /> billboards, and direct mail. <br /> <br /> 3.) Develop target industry groups and conduct direct solicitation. <br /> <br /> 4.) Participate with industrial allies in trade shows of target industa'y <br /> sectors, also participate with the World Economic Development <br /> Alliance. <br /> <br /> 5.) Contact prospective industries for facility locations in Paris. <br /> <br /> 6.) Develop a library of statistical and demographic information on <br /> Paris and the trade area. <br /> <br /> 7.) Work in close cooperation with industrial allies, such as TU Electric, <br /> Lone Star Gas, Railroads, Texas Department of Agriculture, and the <br /> Texas Department of Economic Development. <br /> <br /> 8.) Participate in the American Chambers of Commerce Researchers <br /> Association (ACCRA) Cost of Living Survey. <br /> <br /> <br />