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628 <br /> <br /> GOAL Il. RECRUITMENT OF NEW PRIMARY <br /> EMPLOYERS <br /> <br /> Recruitment of new primary employers in manufacturing, <br /> distribution/warehousing, and basic industrial activities by marketing the <br /> Iocational advantages and amenities of Paris. <br /> <br /> OBJECTIVE <br /> <br /> Gain regional, state, and national recognition of the positive aspects of doing <br /> business in Paris, to attract new primary employers. <br /> <br /> ACTIONS <br /> <br /> 1. Publish brochures that promote Paris as an optimal business location. <br /> <br /> 2. Develop advertising materials to be used in magazines, newspapers, <br /> billboards, and direct mail. <br /> <br /> 3. Develop target industry groups and conduct direct solicitation. <br /> <br /> 4. Participate with industrial allies in trade shows of target industry sectors. <br /> <br /> 5. Contact prospective industries for facility locations in Paris. <br /> <br /> 6. Develop a library of statistical and demographic information on Paris and the <br /> trade area. <br /> <br /> 7. Work in close cooperation with industrial allies, such as TXU Electric & Gas, <br /> Railroads, Texas Department of Agriculture, and the Texas Department of <br /> Economic Development. <br /> <br /> 8. Participate in the American Chambers of Commerce Researchers <br /> Association (ACCRA) Cost of Living Survey. <br /> <br /> 9. Participate in the ACCRA Community Profile Program. <br /> <br /> <br />