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G4AI. II. RECRUITMENT OF NEW PRIMARY <br />EMPL4YERS <br />Recruitment of new primary emplo~ers in manufacturing, <br />distributionlwarehousing, and basic industrial activities by marketing the <br />iocational advantages and amenities of Paris. <br />OBJECTIVE <br />Gain regional, state, and national recognition of the positive aspects of doing <br />business in Paris, to attract new primary employers. <br />acTioHs <br />1. Publish brochures that promote Paris as an optimal business location. <br />2. Develop advertising materials to be used in magazines, newspapers, <br />billboards, and direct mail. <br />3. Develop advertising material for th~ Paris Industrial Park. <br />4. Create a virtual tour, on our website, to view industrial sites and buildings. <br />5. Develop target industry groups and conduct direct solicitation. <br />6. Participate with industrial allies in trade shows of target industry sectors. <br />7. Contact prospective industries for facility locations in Paris. <br />8. Develop a library of statistical and demographic information on Paris and the <br />trade area. <br />9. Work in close cooperation with indus#rial allies, such as TXU Electric, <br />Railroads, Texas Department of Agriculture, and the Governor's Office of <br />Economic Development & Tou~ism. <br />1 Q. Participate in the American Chambers of Commerce Researchers Association <br />(ACCRA) Cast of Living Survey. <br />11. Participate in the ACCRA Community Profile Program. <br />