Laserfiche WebLink
STRATEGIC INITIATIVE VI: ENCOURAGE UNIFIED VISION FOR PARIS, LAMAR COUNTY <br />AND THE PEDC <br />STRATEGIC CHALLENGES: <br />• PEDC board members and community leaders desire to establish improved transparency and a positive image <br />and reputation internally and externally. <br />• The City, PEDC, Chamber and VCC desire to have common, shared values for the community that will allow <br />each entity to communicate effectively, uniquely, and quickly to our audiences. <br />• To our collective knowledge, a joint brand discovery that engages the community at large has never been <br />conducted. <br />STRATEGIC ACTIONS: <br />1. Establish a brand to create unified messaging that positions us to communicate effectively, uniquely, and <br />quickly to our audiences. <br />2. Establish a positive reputation internally and externally through brand development and awareness. <br />3. Establish and maintain relations with the local media and pursue stories on PEDC successes. <br />4. Push out content to regional media outlets, TEDC, Governor's Office, ED publications and relevant outlets. <br />5. Develop and conduct public relations campaign with briefings to City Council, local civic clubs, partner <br />agencies and more to increase public awareness of PEDC's purpose, functions, and activity. <br />6. Develop and implement Social Media Campaign with metrics to increase following, build awareness and <br />establish positive reputation internally and externally (Facebook, Linkedln, Twitter, YouTube, Instagram, <br />etc.). <br />7. Establish monthly updates to the website. <br />8. Coordinate, host, and communicate new business announcements and groundbreaking events. <br />9. Establish a quarterly e -newsletter targeted at showcasing the organization's works and successes. <br />10. Conduct a community assessment to identify opportunity areas, challenges, strengths, and assets (SWOT <br />Analysis) that informs a Five -Year Strategic Plan. <br />11. Maintain and expand current relationships with the County, Civic Leaders, Elected Officials, Chamber, City <br />department directors and community leaders for project support and facilitation. <br />W <br />