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This e,-,aabfishes the cmireint kq of the Ilaarnd froirn the pei'SIXIctive ofyouir ciritical
<br />pairtiners, We adrnfinisteir an onNne quesilonnaire to each of thE:1%, iilrafcnrrnaall dql,,PaI[LI[TK)ints and pairtncz.,irs
<br />represented iIn your proJect, We then Irrac,caf With Ira,Ifnlra,sentafives fr(�)irn each group duriiri() the in mcirket
<br />vlsft to rnoir(:u fully uriderstain(I your Ipirirrnaaary ot)lecfives, gE)irieral histmy, polifical faindscape, resources,
<br />COIMlPEAHDF'S, etC-
<br />I:Zesearch, Ramflng,l COITIMUrflcaflons and Me6a AudVt: We conduct a Irc view of any relevaint
<br />reseamh aind plainrikig documents I his will lincludfl coirruTIIUIinfty outireach aind plairuflng meefiin(fau,,
<br />kiteircept suirveys, and airid con"inifttee vofunteer dlscusslons. �in a xj(fition, we re�fiew
<br />airid ainallyze mairkefling rnaterials, brain6ng, Ilogos and messagiing firoirn public arid piNvate sector
<br />pairtineirs as weU as recent pire,,ss irolated to Parils,,
<br />FarnMaiIzaUoii n l oaura We lakfaa tour of Parris and Larnair (Douirfly businosses, Industriat parks,
<br />residential areas, coirnirnuinllty center(s), retai�leirs, restauiraints, parks, airts ceinters and Irlr ore. Oveir
<br />I
<br />the couirse of the lour, we Identify and recoird hw he
<br />otcoirrurnunity',s Idenfity is Ifanxfuraayc,cf K;ross city
<br />dqpartrneintrs, partiner orpinizations and other corrurnuinfty �instltijtbrv,,.,�,, We invfte PHis prolect leaders
<br />"I
<br />to deU,,irirn4x,,, as tour ftivieirairy thal, gives us Ihe most coirnpllete Ifauu.,fure of I]ie (Ity aind county,l
<br />I
<br />Key Pailner Organizatk)n Il ir,M'!i
<br />:rAews and FoCUS Sorne of our rnost valijable pieces of ulrnaaagf l -it
<br />for tl-m purposos of deflinkig YOUir DNA and craftkig your creafive work coirne from these, intensilve one -
<br />on -oine Intervi(mis and focus giroups. Nth the ass�lstance of rmolect teadeirs,, we waunt to idenfify and
<br />spe6l< to key staketiiotiers abOUt lPaa6s (4ii(,Aiudiin(�g ( Ry officials and staff, real estate devek)pers, park
<br />offlcWs, board Irn eirrit)oirs,, busi'mess coirnmunHy rnembeirs, Irnu.armpamcnM and civic orglinizations, young
<br />pirofbssbinals, e1c.) We, also warit to tralk to articulate kAividuats who are passbinat(„ aboul, thea ity
<br />(irnusicians, writers,, adrists, coaches!, rnlnisters, histortans, matiJarchs, patiilbirc;[iis arid Irnr oire), We know
<br />you waint us to U,:Ak to eveiryone, so we conflnue tho conversations vaa phoine (.,,alls once we get back to
<br />the office 1!3ecause WE) (;ain r(Eact R) the finfoirirnatlun they give us wlth original questions, these
<br />hlte�lNkffls oftenlelad us dowin exciling (fiSCOVEHry paths Inot Ira,waa,aalicad tq quantitative surveys.
<br />Ori��ine C(�)inrni, mnfty & �ivey aii n(J ll'iiaii nd C'AiIVlir-q F airis imsklents a iorurn fbir shadrig is
<br />irrq-)oirtaint. WE) Use sorine, (.)f the theirries identified during the focris giroups R) ciraft a quanfitative suiivey
<br />l-)osted oinlHine fx coimmunilty.-mE�de,, paribicipation Pho birairid baroirrieter, coinducted asa pairl of1he
<br />comimunity survey, mo.,asuir(-'s the strength of Parts's resident advocacy relative to II)e ulµest of fl"e
<br />United States as as place to hive, work aInd play. IVlrn otheir woirds,, how liiflkc,fy your resideint,,Is aire to
<br />re(oirnirmind the city for slairiJing a bustriess oir f)faruflng a visit, We piroirnote this suirvey using
<br />tiadiflonat and so(Jal iIIE.,dia. Fascinating slimilairifies and dfffen::�nces betweein k),--jideirsN�p perspecHVE�S
<br />and resideriil persl)ectives are often Iran ealed.
<br />C(nnsumeii Awareiness & Peri CEII)t011 o SfUdyl" Phis survey is coin6x-ted using an statlsticaHy significant
<br />Taindoirn sarnpftio of consurneirs and Ir na:ara•caalrnsurana"Ir"aa In outside irnairkets uslim research painOs Data
<br />will Ibe cmss -tai)ulated k,i as nUiTfl)(0 of ways to i eveal thE) most lnsfg[Rfijl Ifaaaffr.,lrrs betwe()n consuivneir
<br />aind non -coinsuvnev girot,ups,, lFoi lilrncafaalunc e, Iperc,cufutIons and attituides for those who have visited IPauwlrlis
<br />MIR be cornpared and cxmtirasted to flimso who have not visileld and aim ii(,Porfing peIMEIPtJOViS i.Nilrely
<br />on rel[)Uftafioin. Fifik., is kely to identify�4ig any biraind recognitibin �ssuies. I his sludy measures -
<br />mea Oveiafl zMaireiness and perceptions of Paids
<br />OvemH awaireriess wvl peirceptioins of cornpefitoir (;�lt.Jes
<br />Measurerneints of Pa".uris's defiVENry of (jiuiafiHy of fife, inrficak)irs
<br />AS ConsurrieIr' expeiiiences tin Faris
<br />01Attitudes regaiiding F-oairis's streingths and weaknesses
<br />41 iegaidiing what needs to beadded oir taken away
<br />Ch�ainges iin consurneir peirceptions of Pairls, after visiting
<br />Patterns of vasftafion acfivitles as isociated wfth ix)insuvneirs' pidirinary purpose of visitabon
<br />conlll)t�:11'flflve PosAbinfirg Revuevv. VV(, provide a birand vfsual arid irnairketin() strat(:qy analysisto
<br />12.
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