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0 <br />An in-depth Creative Brief and 6eative Workshop guide this process. Logos, color and looks (with a* <br />brand style guide) are created. Additional deliverables will be developed to express the new brand <br />identity in the context of its future use. <br />Creaflve W(xi�shop�ThisooUeboretive,intenBCdvgnleedngbetw*eenthe0OrthSterteemnondaPahs <br />Creative Committee (North Star will advise on the size and scale of this group and how it has <br />worked most effectively in other communities) will explore the roles [fdifferent creative elements <br />and identify creative preferences. Our goal is to most effectively hone in on the type Ofwork you <br />want without limiting the creative thinking of our writers, graphic designers and art directors. This <br />meeting isalways 8lot 0ffun for everyone involved. <br />CUtyQfPaidsLogo (5)��VV8will present minimum offive logo options for the City 0fParis that <br />represent a variety of concepts. We will provide a round of revisions to your selected logo. We <br />further design this logo with and without the state name and in vertical and horizontal lockups, <br />representing all the different ways you could use it. <br />�-O(ADrPa8)Ues(�2),VVesCertbydeve|oping|oQosinh|eckandwhitetOreduceoo|orbias.C}nceyour <br />logo decision is made, we open up the possibilities visually by allowing you to select between two <br />very different palettes. This is a key decision in how your visual brand identity will "feel" since color <br />evokes emotion. <br />Log o FaOO||y (LCc]c arid 0gQS)�� North Star is known for its development Ofhighly effective <br />logo families, and we want to make sure Lamar County Chamber of Commerce and the Paris <br />Economic Development Corporation have a version of the new logo mark they can use. We know <br />that each partner organization takes on a different personality, so there is always room for creativity <br />inthis development process. <br />LQo�cS (2 fU[C|ty,i 1 each Vr LCCC & DC)� We craft two 8Mdme|y different visual |QOkB that allow <br />you to choose how your brand will be conveyed in terms of headlines, photography style, special <br />graphic elements, detailing and copy points. We will also provide a round ofrevisions for the look of <br />your choice to ensure it reflects your exacting standards. The Creative Committee will select one <br />look, and itwill beapplied toall subsequent deliverables. |Maddition, the chosen look will inspire <br />two additional looks, one each for the LCCC and the PEDC, to serve as guides for their ongoing <br />promotional needs. <br />Bnaind Sty�e Gude-,,ThkaguideoontaineaUthenecem8eryinfOnnBd0nforueingyour|ogo.00|or <br />palette, typefaces and other key elements to ensure consistency across all mediums for any <br />organization. VVeprovide odigital version ofthis guide aewell aspackaged |n[)emignfiles onyou <br />can edit the guide 83necessary. <br />�L�����b���|���=�������l���@�����To assist iOthe <br />communication ofthe final brand concept, wvgwill work with you to identify @ list Of8-1Ocustom <br />deliverables that target your specific goals. This is a powerful addition as it brings the logo and <br />design 0Ulife through elements inthe real world. Most ufthese art files are viewing files, however, <br />they can be delivered as working files for specific deliverables to be specified based on your <br />priorities. Choosing 8working file counts eeadeliverable. Options include, but are not limited to: <br />Social Media Branding - Event Promotion - Print and Electronic Advertising - Templates (Presentations,Emai|) <br />Stationery (Lettwrhead.Business Cards, Envelopes) , Interior and Exterior Signage <br />Pole Banners - Environmental Applications - Vehicle Wraps - Merchandise (Apparel, Home Goods, etc.) <br />E <br />