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PEDC Board Meeting Minutes Tuesday, March 21, 2022 Page 3 of 4 Mr. Bray made a recommendation for agenda item 7 to be moved to agenda item 5. Dr. Hashmi made the motion to approve. Mr. Fendley seconded the motion. Vote: 7 -ayes to 0 -nays. Ms. Hammond provided an update on the Steering Committee's activity as follows: The PEDC, City of Paris, and Lamar County Chamber of Commerce approved the North Star Place Branding and Marketing's Proposal and Scope of Work for branding and marketing services during their recent board meetings. This has initiated the rollout of the branding and marketing process with North Star as the selected firm. Ms. Hammond gave a brief introduction of the guests that were present from North Star through video conference, then turned the floor over to Mr. Barlow and Mr. Preston. Mr. Barlow thanked everyone for the opportunity and stated they were excited to be working with everyone on this effort. He started the presentation by providing a brief overview and history of the company along with some examples of previous branding experience work at several different locations. He continued the presentation by discussing topics ranging from the basics of branding and marketing to their process and approach with Place Branding & Marketing examples. This included sharing how their approach process works, starting with stakeholder and community education as part of their initial stages of research to develop brand development and action ideas. Mr. Barlow concluded his presentation and turned the floor back over to Ms. Hammond. Ms. Hammond provided a date for the familiarization tour, which will commence the week of May 9th and consist of several focus groups and multiple one-on-one interviews. These interviews will be done with individuals and groups identified by the steering committee as part of the branding research process. No action was taken on this item. Review and discuss re ort from Policy Review Committee onproposed bylaw amendments. Mr. Bray opened the discussion by thanking the members of the Policy Review Committee (Dr. Hashmi, Mr. Homer and Mr. Roddy) for their time and continued commitment and work they have done thus far. He turned the floor over to Ms. Hammond. Ms. Hammond stated the policy committee has meet three times and has completed review of the by-laws. As a result of their review, they have developed several suggested amendments which were highlighted in red within the agenda packet provided. She turned the floor over to Mr. Gain. Mr. Gain along with Ms. Hammond briefly went over each of the proposed amendments on pages 5, 7, 8, 13 and 15, and provided further detail along with explanation to suggested changes and answered any questions from board members through discussion. Dr. Hashmi, Mr. Homer and Mr. Roddy contributed to discussion by offering explanation to proposed amendments. Ms. Hammond closed with thanking the members of the committee for all the time they have put into examining and discussing the by-laws. Mr. Bray noted that today's review was for discussion only and that action would be requested in April. No action was taken on these items.