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3. Establish and maintain relations with the local media and pursue stories on PEDC successes. <br />4. Push out content to regional media outlets, TEDC, Governor's Office, ED publications and relevant <br />outlets. <br />5. Develop and conduct public relations campaign with briefings to City Council, local civic clubs, partner <br />agencies and more to increase public awareness of PEDC's purpose, functions, and activity. <br />6. Develop and implement Social Media Campaign with metrics to increase following, build awareness <br />and establish positive reputation internally and externally (Facebook, Linkedln, Twitter, YouTube, <br />Instagram, etc.). <br />7. Establish monthly updates to the website. <br />8. Coordinate, host, and communicate new business announcements and groundbreaking events. <br />9. Establish a quarterly e -newsletter targeted at showcasing the organization's works and successes. <br />10. Conduct a community assessment to identify opportunity areas, challenges, strengths, and assets <br />(SWOT Analysis) that informs a Five -Year Strategic Plan. <br />11. Maintain and expand current relationships with the County, Civic Leaders, Elected Officials, Chamber, <br />City department directors and community leaders for project support and facilitation. <br />STRATEGIC INITIATIVE VII: EXPLORE INTERNAL AND EXTERNAL FUNDING <br />MECHANISMS <br />STRATEGIC CHALLENGE: <br />• The PEDC's current cash position, debt obligations and incentive commitments have impacted the <br />organization's ability to remain competitive without taking on more debt for economic development <br />projects. <br />The PEDC currently receives '4 cent sales tax revenue compared to peer communities that average a <br />cent. In order to remain competitive, the PEDC will need to identify ways to complement or increase <br />our funding. <br />STRATEGIC ACTIONS: <br />1. Discuss additional revenue streams and funding mechanisms that will provide the PEDC the necessary <br />funding for economic development projects. <br />2. Identify funding resources that support infrastructure development and economic development <br />projects including EDA, TIRZ, PILOT, partnership with the City and others. <br />3. Pursue organizing a revolving loan fund to assist startups and entrepreneurs. <br />4. Support attraction of employers and projects that will greatly increase our sales tax base. <br />5. Support shop local campaigns and other initiatives that support growing our sales tax revenue. <br />6. Champion and support legislation and policy that supports economic development through <br />participation in and outreach to TEDC legislative affairs, Texas Association of Business (Texas State <br />Chamber) and elected officials. <br />0 <br />