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135 <br /> <br /> GOAL II. Recruitment/Marketing <br /> Materials <br /> <br /> Develop a marketing campaign that specifically addresses the locational <br /> advantages and positive aspects of Paris as a site for manufacturing, <br /> distribution, and service type futilities. <br /> <br /> OBJECTIVE <br /> <br /> Gain regional, state and national recognition of the positive aspects of <br /> doing business in Paris. <br /> <br /> ACTIONS <br /> <br />-- Coordinate with the Chamber of Commerce Marketing Committee to <br /> publish brochures that promote Paris. <br /> <br /> Develop advertising materials to be used in magazines, newspapers, <br /> billboards, and.direct mail. <br /> <br /> Participate in promotional activities such as those supported by the <br /> Texas Marketing Team. <br /> <br /> Participate in the Texas International Reception. <br /> <br /> Participate in the Texas Industrial Development Council. <br /> <br /> Participate in the North -East Texas Economic Developers Roundtable. <br /> <br />-- Participate in the American Economic Development Council. <br /> <br /> <br />