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171 <br /> <br /> <br /> GOAL II. Recruitment/Marketing <br /> Materials <br /> <br /> Develop a marketing campaign that specifically addresses the locational <br /> advantages and positive aspects of Paris as a site for manufacturing, <br /> distribution, and service type facilities. <br /> <br /> OBJECTIVE <br /> <br /> Gain regional, state, and national recognition of the positive aspects of <br /> doing business in .Paris. <br /> <br /> ACTIONS <br /> <br />_ Coordinate with the Chamber of Commerce Marketing Committee to <br /> publish brochures that promote Paris. <br /> <br /> Develop advertising materials to be used in magazines, newspapers, <br /> billboards, and direct mail. <br /> <br /> Participate in promotional activities such as those supported by the <br /> Texas Marketing Team. <br /> <br /> Participate in the Texas International Reception. <br /> <br /> Participate in the Texas Industrial Development Council. <br /> <br /> Participate in the North East Texas Economic Developers Roundtable. <br /> <br />_ Participate in the American Economic Development Council. <br /> <br /> <br />