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Item No. 11 <br />Memorandum <br />TO: Mayor, Mayor Pro Tem & City Council <br />FROM: Grayson Path, City Manager <br />SUBJECT: Branding and Marketing Project <br />Branding Manager Role <br />DATE: February 13, 2023 <br />BACKGROUND: <br />In February 2022, the City of Paris partnered with the Paris Economic Development Corporation <br />(PEDC) and Paris -Lamar County Chamber of Commerce (Chamber) to contract with North Star <br />consulting to perform a branding and marketing project for our three entities. We worked on this <br />from approximately March 2022 up through this point. This process included community surveys, <br />field observations, interviews, outside research, etc., followed up by a lengthy creative process <br />developing the logo, messaging, tagline, etc. This was a very thorough and comprehensive process <br />which will be discussed in more depth at a future time. <br />At the January 23, 2023 City Council meeting, permission was given to the City Manager to <br />negotiate an agreement with DeadCat Media, LLC to serve as the City's Branding Manager. <br />DeadCat Media, LLC was identified by the PEDC and Chamber to serve as their branding manager <br />for rolling out of the brand, logo, messaging, etc., and recommended the same to the City. <br />STATUS OF ISSUE: <br />An agreement with DeadCat Media, LLC has been successfully negotiated and is attached. Their <br />duties are shown in the agreement and attachment, but in short, they will manage the branding <br />rollout process for the City, in combination to similar and separate agreements with the PEDC and <br />Chamber. This will include public presentations, education of department heads, creation of <br />templates, social media content, website content, and more. <br />