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238 <br /> <br /> <br /> GOAL I. Public Relations (continued) <br /> <br /> OBJECTIVE <br /> <br /> Present a unified and focused effort of the community for economic growth. <br /> <br /> ACTIONS <br /> <br /> Presentation to local and area civic clubs and organizations. <br /> <br /> Interact with other area economic development agencies and groups. <br /> <br /> Encourage individual salesmanship through local Parisian entrepreneurs <br /> and existing businesses. <br /> <br /> GOAL II. Recruitment/Marketing Materials <br /> <br /> Develop a marketing campaign that specifically addresses the locational <br /> advantages and positive aspects of Paris as a site for manufacturing, <br /> distribution, and service type facilities. <br /> <br /> OBJECTIVE <br /> <br /> Gain regional, state, and national recognition of the positive aspects of <br /> doing business in Paris. <br /> <br /> ACTIONS <br /> <br /> Coordinate with the Chamber of Commerce Marketing Committee to <br /> publish brochures that promote Paris. <br /> <br /> Develop advertising materials to be used in magazines, newspapers, <br /> billboards, and direct mail. <br /> <br /> Participate in promotional activities such as those supported by the <br /> Texas Marketing Team. <br /> <br /> Participate in the Texas International Reception. <br /> <br /> <br />