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244 <br /> <br /> PEDC Marketing Program <br /> 1996-1997 <br /> <br /> Strategy <br /> <br /> The Paris Economic Development Corporation Marketing Program is a <br /> multifaceted effort to support the Mission Statement. The primary goal is <br /> prospect development through inquiry generation and image building. <br /> Target industry groups will be reached through participation in trade <br /> shows, direct mail, advertising, and personal solicitation. Additional <br /> prospect development will be accomplished through cooperative efforts <br /> wfth the econorrdc development departments of TU Electric, Lone Star <br /> Gas, The Texas Department of Cormnerce, The Texas Department of <br /> Agriculture, and the Texas Marketing Team. <br /> <br /> Theme <br /> <br /> In Paris, France they say "Oui"-In Paris, Texas we say "We" And they both mean yes for business! <br /> <br /> Do business in our Paris. <br /> <br /> PEDC other advertising materials include testimonials of existing industry, <br /> association with local recognized corporate names, a central geographic <br /> location, the rural advantages, etc. <br /> <br /> Communication Objectives <br /> <br /> Recognition of Paris as a viable industrial location <br /> Make the selection short list for site searches <br /> <br /> Objectives <br /> <br /> Expand existing economic and industrial base <br /> Expand employment opportunities community <br /> Attract new industrial sector jobs <br /> <br /> <br />