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PEDC Board Meeting Minutes Tuesday, January 17, 2022 Page 2 of 3 Discuss and Consider A royal of the Minutes of the Re ular Meetin held December 5a 2022 Dr. Hashmi made a motion to approve the December 5, 2022, minutes. Mr. Terrell seconded the motion. Vote: 7 -ayes to 0 -nays Discuss and Consider Approval of the November and December 2022 financial Statements Secretary and Treasurer Chase Coleman presented financial reports for the months ending November and December 2022. Mr. Coleman pointed out that a payment to American Spiral Weld for new jobs incentive was paid in October but not accounted for within these statements — this adjustment will be reflected in January financial statements. Following discussion, Dr. Hashmi moved to approve the November and December 2022 financial reports. Mr. Fendley seconded the motion. Vote: 7 -ayes to 0 -nays Discuss and Consider Engaeline DeadCat Media for Creative Elements and Mana ement of the Brand Strategy Ms. Hammond gave an update on the brand implementation. She noted that as Grayson Path, Paul Allen and she reviewed and discussed the 324 -page final report, it became evident that the organizations would benefit from engaging a "brand manager" to assist with implementation. At this time, she referenced the memo distributed as part of the packet and proposed engaging DeadCat Media, jointly with the City and Chamber, to serve as the brand manager. Collectively, the board agreed upon this recommendation. Ms. Hammond requested authorization to negotiate and execute the contract with DeadCat Media in partnership with the City and Chamber of Commerce, not to exceed $15,000 for the fiscal year. Dr. Hashmi made an inquiry about the amount discussed, clarifying whether the cost would be shared or if the cost was solely for the PEDC. Ms. Hammond responded by stating that each entity will contribute $15,000 for a one-year term. Mr. Roddy made the motion to authorize Hammond to negotiate and execute the contract with DeadCat Media in partnership with the City and Chamber of Commerce, not to exceed $15,000 for the fiscal year. Mr. Homer seconded the motion. Vote: 7 -ayes to 0 -nays Review and Discuss Report from Executive Director Maureen Hammond Personnel Update: Ms. Hammond reported on personnel changes. She highlighted that Chris Stout had taken a position in Wyoming and was replaced by Lauren Trejo who will be filling the role of Economic Development Specialist. 2022 Highlights & Economic Impact: Ms. Hammond presented the 2022 Annual Report to the Board. She began by noting that there are currently three active committees: Land, Marketing and Policy Review. She highlighted the various accomplishments each committee achieved in 2022. She also reported on business attraction, highlighting that the PEDC won two attraction projects in 2022: Trison Tarps and Lionshead Tire and Wheel. She went on to state that there are three projects currently being negotiated: Project Red Maple, Star Port and Red Oak. Additionally, Ms. Hammond reported specifics on business retention and expansion.