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STRATEGIC INITIATIVE II: ATTRACT NEW EMPLOYERS AND INDUSTRY <br />STRATEGIC CHALLENGES: <br />• Site Selectors and corporate executives looking to relocate or expand generally visit a community's ED <br />website first, before reaching out to the community, to view demographics, existing industry, incentives and <br />available sites and buildings. <br />• The PEDC website has not been updated in over five years and does not feature a buildings and sites widget. <br />(Update: New website will be unveiled in 2023) <br />• The PEDC has minimal marketing materials, most of which are severely outdated. (Update: New materials <br />with completion of the branding) <br />STRATEGIC ACTIONS: <br />1. Update and enhance the PEDC website targeted to external audiences that include site selectors, <br />prospective businesses, community leaders, strategic partners, and media. <br />2. Improve information available on website to include comprehensive datasets. <br />3. Promote website as information hub for Paris and Lamar County. <br />4. Develop and update marketing materials including proposal template with new brand materials. <br />5. Continue to be responsive to all leads and prospects by submitting timely and thorough proposals that <br />highlight Paris' competitive advantages. <br />6. Cultivate opportunities to recruit supply -chain related companies complementary to existing local <br />industry. <br />7. Coordinate with Cox Field (City) to target aviation companies and suppliers that are compatible with <br />airport assets. <br />8. Participate in targeted networking opportunities focused on site selectors, brokers, corporate executives, <br />etc. <br />9. Identify and participate in targeted industry trade shows with Governor's Office, Oncor, etc. <br />10. Participate in call trips with Team Texas, Texas Economic Development Connection, and other partners. <br />11. Conduct Target Market Study to identify market opportunities unique for Paris, followed by a marketing <br />campaign to communicate information with site selection consultants. <br />12. Develop an internal incentive guideline that aligns with current revenue and fund balance to assist staff <br />and board in making financial decisions on attraction prospects. <br />13. Aggressively pursue feedback on projects lost to understand opportunity areas. <br />14. Schedule and attend trips to prospective businesses. <br />5 — PLAN UPDATE 6/2023 <br />