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City of Paris, TX <br />Address: <br />Contact Person: <br />Email: <br />Phone: <br />Billing Contact Email: <br />1. Services. <br />Piacer.awl <br />PLACER LABS, INC. <br />ORDER FORM <br />("Customer") Placer Labs, Inc. <br />150 SE 1st St. Paris Address: <br />Paris, TX 75460 <br />Robert Vine <br />rvine@paristexas.gov <br />903-784-9216 <br />rvine@paristexas.gov <br />("Placer") <br />440 N Barranca Ave., #1277 <br />Covina, CA 91723 <br />Contact Person <br />Bryce Brill <br />Billing Contact Person: <br />Melissa Anderson <br />Billing Email*: <br />a l,N,l7iu 8; 6 1,-115 , .,u;ll <br />Billing Phone*: <br />415-228-2444 <br />*Not for use for official notices. <br />The services provided under this Order Form (the "Services") include: <br />• Access, via Placer Venue Analytics Platform ("Placer's Platform"), to all major venues within the United States <br />• Access, via Placer's Platform, to reports, including Visits, Trade Areas, Customer Journey, Customer Insights, <br />Dwell Times, and Visitation by Hour/Day <br />• Actionable insights include: <br />o Accurate foot traffic counts and dwell time <br />o True Trade Areas displaying frequent -visitors -density by home and work locations <br />o Customers' demographics, interests, and time spent at relevant locations <br />o Where customers are coming from and going to, and the routes they take <br />o Benchmarking of Foot Traffic, Market Share, Audiences, and other key metrics <br />o Competitive insights <br />o Void Analysis Reports <br />• Access to Xtra reports per ad hoc needs; in Excel, KML, Tableau, and other formats: Quarterly Maximum of 26 <br />credits; Annual Maximum of 104 credits <br />• Access to STI Demographics Bundle + Mosaic Data Set. The applicable Advanced Demographics and <br />Psychographics are generated using the Input Datasets from the data vendors as set forth below: <br />.-.............. <br />Description Input Datasets Used <br />Po Stats <br />STI Demographics Bundle Spending Patterns <br />Workplace <br />Market Outlook <br />Ex Brian Mosaic Mosaic Se ptric-�A <br />_..�..�. .n._ <br />anon <br />2. Permitted Uses <br />The data, information and materials accessible via the Services are referred to as "Placer Data". Customer may use <br />Placer Data solely for the following purposes ("Permitted Uses"): (a) Customer may use Placer Data for Customer's <br />internal business purposes; and (b) Customer may incorporate Placer Data into Research Data, as described and <br />subject to the restrictions below. <br />"Research Data" means datasets and other materials created by Customer that result in any part from Customer's <br />use of Placer Data. The Customer may share Research Data with current and potential customers. and in marketing <br />