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STRATEGIC ACTIONS: 1. Determine the needs, opportunity areas, and challenges of existing employers through a formal business site visitation program. 2. Implement a formal survey in Lamar County in partnership with Paris Junior College to understand overall business climate, challenges in the local workforce, supply chain, opportunity areas for expansion and recruitment and general business intelligence for our region that will inform our strategies and programming. 3. Establish board member liaisons for existing industry and host dinners with corporate executives/plant managers in partnership with the executive director to communicate appreciation and strengthen relations. 4. Coordinate with local leadership of major industry to organize calling on corporate headquarters. 5. Establish roundtable with plant managers and clusters including the trailer industry to encourage industry collaboration, foster opportunities, and identify solutions to shared challenges. 6. Coordinate with the Chamber to establish a host team to assist with recruitment and hosting of executive personnel moving to Lamar County. 7. Seek opportunities to connect existing industry to business opportunities, target relocation of suppliers and foster opportunities for vertical integration. 8. Monitor and update internal incentive guidelines to align with current revenue and fund balance to assist staff and board in making financial decisions on retention and expansion projects. 9. Champion and support pro-business legislation and policy through participation in and outreach to TEDC legislative affairs, Texas Association of Business (Texas State Chamber) and elected officials. 10. Record and track all confidential business intelligence in a CRM database to maintain data and determine trends that will inform leadership and programming. STRATEGIC INITIATIVE II: ATTRACT NEW EMPLOYERS AND INDUSTRY STRATEGIC ACTIONS: 1. Update and enhance the PEDC website targeted to external audiences that include site selectors, prospective businesses, community leaders, strategic partners, and media. 2. Improve information available on website to include comprehensive datasets. 3. Promote website as information hub for Paris and Lamar County. 4. Develop and update marketing materials including proposal template with new brand materials. 5. Continue to be responsive to all leads and prospects by submitting timely and thorough proposals that highlight Paris' competitive advantages. 6. Cultivate opportunities to recruit supply -chain related companies complementary to existing local industry. 7. Coordinate with Cox Field (City) to target aviation companies and suppliers that are compatible with airport assets. 8. Participate in targeted networking opportunities focused on site selectors, brokers, corporate executives, etc. 4— PLAN UPDATE 6/2025