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„In::?Xr ;:G. RS”, MIN @° DIA°° "'III 1::.. :IMAN I°,.... ,N!C I XPA lU THE COMMUNI,T ' IU,,, ANI") AINI 1:3t @ @,,,II11"A NG SSIUI;I;I;w"f" STRATEGIC ACTIONS: 1. Grow the organization's land inventory to accommodate current needs of existing industry and attraction projects. 2. Continue investments and partner with the City on bringing PEDC-owned land to site -ready status. 3. Engage a consultant to assist with review and updating the Northwest Industrial Park Covenants and Guidelines approved in 2003. 4. Continue to monitor the need for existing buildings and feasibility and desire to build speculative buildings. 5. Support City in a plan for Cox Field focused on securing additional funding for capital improvements, site readiness, and aviation -focused strategies that target compatible opportunities. 6. Communicate and work with the City to identify infrastructure needs and projects that improve business districts in Paris and support future planning. 7. Support permitting and development processes that differentiate our community for being business - friendly, efficient, and solution -focused. 8. Maintain an attractive appearance of PEDC-owned industrial land through signage and lawn maintenance. 9. Establish and maintain an inventory of available sites and buildings. STRATEGIC INITIATIVE VI: ENCOURAGE UNIFIED VISION FOR PARIS, A■ COUNTY AND THE __ DC STRATEGIC ACTIONS: 1. Establish a brand to create unified messaging that positions us to communicate effectively, uniquely, and quickly to our audiences. 2. Establish a positive reputation internally and externally through brand development and awareness. 3. Establish and maintain relations with the local media and pursue stories on PEDC successes. 4. Push out content to regional media outlets, TEDC, Governor's Office, ED publications and relevant outlets. 5. Develop and conduct public relations campaign with briefings to City Council, local civic clubs, partner agencies and more to increase public awareness of PEDC's purpose, functions, and activity. 6. Develop and implement Social Media Campaign with metrics to increase following, build awareness and establish positive reputation internally and externally (Facebook, Linkedln, Twitter, YouTube, Instagram, etc.). 7. Establish monthly updates to the website. 8. Coordinate, host, and communicate new business announcements and groundbreaking events. 9. Establish a quarterly e -newsletter targeted at showcasing the organization's works and successes. 10. Joint participation in a community -wide strategy that identifies opportunity areas, challenges, strengths, and assets that informs a Five -Year Strategic Plan. 11. Maintain and expand current relationships with the County, Civic Leaders, Elected Officials, Chamber, City department directors and community leaders for project support and facilitation. 6 — PLAN UPDATE 6/2025