02-09-2026 Agenda Packet - Laserfiche WebLink

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04• SWOT Analysis The Council conducted a thorough Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis to establish a foundation for strategic planning. This assessment was remarkably candid and constructive. The Process Facilitated by the Engage Group, the SWOT exercise combined individual reflection, small -group discussion, and full -Council dialogue. Council members were first asked to independently identify internal strengths and weaknesses—those factors within the City's control—and external opportunities and threats, which represent outside forces that could help or hinder future progress. Responses were then consolidated and ranked collectively, using interactive polling to measure areas of consensus and to surface themes requiring deeper discussion. This structured approach encouraged open conversation, ensuring that every Council member's perspective was reflected in the final analysis. The resulting insights became the foundation for developing the City's new Strategic Outcomes. From Insight to Action The candid assessment provided by the SWOT analysis directly informed the development of the five Strategic Outcomes. Each outcome is designed to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats. This rigorous internal examination ensured that the City's strategic direction is grounded in reality while aiming for ambitious yet achievable improvements.