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<br /> <br />r" <br />",it),; <br />,':,',' <br /> <br />Community/DO <br /> <br />Designed specifically for use in community economic development programs, CommunitylO <br />provides step-by-step directions to attract retailers, restaurants and shopping centers. <br /> <br />Ahead of the Curve <br /> <br />If you are using off-the-shelf census and demographic data to market your community to'retailers, <br />you are underselling your potential. Retailers need different data and information sets than those <br />used in traditional economic development. CommunitylO gives you the data, information and <br />selling tools to make a compelling case as to why your community can support a new store location <br />and/or expansion. You sell your community from the retailer's perspective. <br /> <br />A Marketing Strategy that Goes Beyond a Plan <br /> <br />CommunitylO provides you, the community leaders, with the marketing tools to <br />immediately implement a retail development program. It goes beyond a plan, <br />allowing you to take the initiative rather than hoping something happens. <br /> <br />With Community/D, You Can: <br /> <br />· Rate sites in your community that offer the greatest potential for retail development. <br />· Identify retailers and restaurants that match the buying and dining preferences of your residents, <br />· Get your marketing message in front of retailers immediately, <br />· Graphically present your competitive advantages in a logical framework that retailers need to make <br />location decisions. <br />· Maximize your efforts and resources by focusing on specific retailers and restaurants. <br /> <br />Buxton's community clients have successfully recruited over 10 million square feet of retail. <br />I <br /> <br />Since 1994, Buxton has been the industry leader in customer analysis for the retail industry. <br />Buxton helps retailers find the right locations for new sites and also identifies suitable retailers for <br />municipalities that are expanding or redefining their retail mix. Buxton's more than 1,500 clients <br />include Casual Male, The Container Store, California Pizza Kitchen, FedExKinko's and Petco as well <br />as more than 300 communities nationwide. <br /> <br />2651 South Polaris Drive <br />Fort Worth, Texas 76137-4479 <br />817.332.3681 <br />toll free: 888.2BUXTON <br />fax: 817.332.3686 <br />website: www.buxtonco.com <br /> <br />Bu~ \.(On" <br /> <br />IDentifying Customers <br /> <br />~' <br />