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STRATEGIC PLANNING FOR THE PUBLIC AND NON-PROFIT SECTOR <br />Strategic planning has been defined in a number of ways but all involve the ability to make well <br />thought out decisions today to achieve a desired future. <br />Three Questions we are answering with strategic planning <br />1. Where are we going? <br />2. What is the environment? <br />3. How do we get there? <br />Six Step Process <br />1. Environmental Scanning <br />2. Evaluation of Issues <br />3. Forecasting <br />4. Goal setting (strategic goals) <br />5. Implementation <br />6. Monitoring <br />Environmental Scanning <br />Internally - Evaluate attitudes of City Council, administrators, department heads, <br />employees; capabilities of employee groups; organizational procedures; efficiency of <br />operations; financial resources; physical resources; quality of program; and quality of services <br />Strengths <br />Weaknesses <br />Externally <br />Evaluate external factors such as: economic, technical, political, social values, <br />legal, governmental, demographic, and family life <br />Opportunities - Conditions that may enhance the City <br />Threats - Conditions that might hinder the city <br />Forecast desired and expected future <br />City Council develops Strategic Goals to determine the direction which the City needs to move <br />to fulfill its mission. Strategic goals determine the direction rather than the methods to get <br />there. Strategies are developed by the leadership. Methods to get there are developed by <br />operational levels or departmental levels. Clear goals will provide criteria for making <br />organizational decisions at all levels. Goals and broad based assumptions come from the top <br />down. Detailed plans come from the bottom up. <br />EXHIBIT "A" <br />