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Paris and Lamar County <br />Community-VVide Strategic Plan <br />STRATEGY 2 <br />Improve community image on divers3ty with a two-pronged approach: <br />A. tmplement substantive improvements th.raugh our commitment and actions to improve race relations and <br />create opportunities for more diversaty in business and civic affairs. <br />B. Take steps to improve our image through public relations and advertising to promote the positive things <br />happening in the community as a result of A. <br />PRESENT STATUS <br />l. Problem with image of 1'aris outside City and County limits. <br />2. Citizens inside the commun'rty that see an on-going prablem. <br />PREFERRED FUTURE STATE <br />1. 1'ositive promation of races working together. <br />2. More diversity in community leadership. <br />3. More participation by all races in community and civic arganizatians. <br />ACTION STEPS <br />1. Positive promotion of City of Paris, <br />2. Address YouTube and other Internet content that inaccurately or unfairly portrays Paris. <br />3. Be proactive with public relations effarts (i.e. Turner Industries). <br />4. Create a community-wide crisis response Team. <br />5. Conduct a community-wide summit in race and diversity. <br />OWNERS & STAKEHOLDERS <br />1, Leaders from all race and ethnic graups in the community. <br />2. Churches and both ministerial alliances. <br />3. Family units. <br />4. Diversity TaskFarce. <br />5. Chamber of Commexce. <br />6. Civic organizations. <br />PROGRESS MEASURES <br />1. Monitoring media stories and Internet sources and activity. <br />2. Regular community surveys. <br />3. Comrnunity leadership reflective of'its citizens. <br />4. Youth invalvement. <br />First Draft for Discussion Only 2 of 8 January 2011 <br />1 <br />