03-B PEDC June 16, 2004 - Laserfiche WebLink

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PEDC Regular Meeting June 16, 2004 Page 3 name of two TxDOT people that he would like for Mr. Vest to meet with while he is in Austin, James Bass, who is head of all the finance for TxDOT and he handles all the toll feasibilities and pass through tolls, and Phillip Russell, who is in charge of the Texas Turnpike Authority. Mr. Vest admitted that the prospect activity had been a little slow, but it was slow all over Texas right now. Director Dunn called for consideration of and action on approving the Annual Plan of Work outlining the activities, tasks, projects, and programs to be undertaken by the Board during the fiscal year 2004-2005. Executive Director Vest brought the PEDC's attention to the Annual Report. He indicated there was a good advertising campaign for 2003-2004, which generated quite a few leads. The leads they got from trade shows mostly came from the Food & Packaging Trade Show. He said they also advertised in different magazines. He explained this year, the PEDC will not advertise in any of those publications, as a cost cutting measure. He went on to say they will do some direct mail campaigns and will continue to be in the business guides in Dallas. He reminded them that the billboard is still up on Interstate 30 and they plan to keep that up for this next year. Mr. Vest related that he and Erik attended several trades shows on different industries and that they also belonged to several associations and groups that they deal with on a regular basis. According to the report, there were seven (7) prospect leads which generated three (3) visits. He indicated the report was just a summary of last year's activity. He mentioned some of the projects they came up with last year were C-Tech, Campbell's Soup, the Industrial Park, Hearne Street, and the post card mail out. He explained that they sent out about 20,000 post cards in a direct mail campaign, which generated quite a few leads.