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ARTICLE II. Downtown Historic District <br />Sec. 28 -16. Purpose and Objective. <br />(a) The purpose of this section is to regulate the construction of new signs and alterations <br />to existing signs to ensure consistency with the historic, urban, pedestrian- oriented <br />nature of this district, and the dense, compact development absent in other areas of the <br />city. Where there is a conflict between this article and other articles of this chapter, this <br />article shall be applicable. <br />(b) The objective of this article is to ensure: <br />(1) That new signage is appropriate to the architectural design and historical <br />significance of the building and the district, and <br />(2) That signs do not visually obscure significant architectural features of a <br />building or the district in general. <br />Sec. 28 -17. Compatibility with Building Architecture. <br />Signs shall be designed to be compatible with the architectural composition of the building <br />and the district and not obscure any architectural accent, pattern, or object on the original <br />structure. <br />Sec. 28 -18. Sign Area. <br />(a) The total area of all signs shall not exceed one (1) square foot per linear foot of store <br />frontage for each facade, for a total of no more than fifty (50) square feet. If the facade's <br />proportions support additional signage, the Historic Preservation Commission may <br />approve additional sign area. <br />(b) When computing the area of a sign, the measurement shall include the area enclosed by <br />one or more geometric shapes which fully contains all extremities of the sign, exclusive <br />of its supports. The measurement is to be calculated from the viewpoint which gives the <br />largest sign area as the viewpoint is rotated horizontally around the sign. Sign area shall <br />include all lettering, wording, logos, design, symbols, framing, roofing, and cabinets or <br />modules. <br />(c) The total allowable sign area for signs with more than one (1) sign face, such as <br />double -faced and back -to -back signs, shall be calculated based on the largest sign face. <br />Sec. 28 -19. Sign Materials. <br />Sign finish materials shall be one of the following: <br />(1) Painted, vinyl- coated, or enameled metal; <br />Page 19 of 31 <br />