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o Locate companies providing the needed service(s) to see if an expansion to <br />Paris is a possibility. If not, ask if they know of a company that is looking <br />at a start-up or expansion that would benefit from being located at /around <br />an airport. (Begin and nurture the business relationship.) <br />• Who? <br />o Personal Contact - Locate companies providing the needed service(s) to see <br />if an expansion to Paris is a possibility. If not, ask if they know of a <br />company that is looking at a start-up or expansion that would benefit from <br />being located at /around an airport. (Begin and nurture the business <br />relationship.) <br />o Target these types of service companies at Trade Shows. <br />o Advertise in General Aviation / Plane & Pilot / Aircraft Owners & Pilots <br />Association (AOPA) publications. (see Google list on slide 12.) <br />• Sample Ad's/ Brochure's <br />o Sherman, Texas <br />o Waxahachie, Texas <br />o Midland, Texas <br />o Ponca, Oklahoma <br />o St. Louis, Missouri <br />• Next Steps: <br />o Find budget dollars for marketing. <br />o List of service needs. <br />o List companies that provide needed services. <br />o Direct market to companies — "smiling dialing" <br />o After initial phone call .... make a site visit to companies to have face -to- <br />face meeting and conversation about Paris, Texas and Cox Field's assets. <br />o List of trade shows that focus on general aviation industry. <br />o Attend trade shows and build contact list. <br />o Follow -up with trade show contacts. <br />o Work on hard copy ad for trade show booth and distribution. <br />The Paris Economic Development Corporation and Airport Advisory Board <br />Subcommittee were pleased with the informational presentation. <br />4. Meeting adjourned at 4:40 p.m. <br />APPROVED THIS 10TH DAY OF JULY, 2014. <br />As ore, Chairman <br />