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Paris Economic Development Corporation <br />Business Plan - 2012 -2014 <br />9 = k <br />91IRZA&I Oil <br />Introduction <br />In 2011 PEDC Board of Directors engaged the Paris and Lamar County, Texas community leadership in <br />a community -wide strategic planning process. This process included identifying our strengths, <br />weaknesses, opportunities and threats (SWOT) and analyzing 7 Critical Issues related to our <br />community's future. As a result of the process, PEDC engaged Regionnovate, Inc. to facilitate a <br />"roadmap" to chart a course for future economic development of not only Paris, but the broader Red <br />River Region. <br />This three -year PEDC business plan takes into consideration the original SWOT analysis and aligns with <br />the priorities and 7 critical issues in the community -wide strategic plan. Implementing this business <br />plan will be a focused priority of the PEDC staff and board from 2012 through 2014, and beyond. <br />PEDC Business Plan 2012 -2014 <br />Aligning with 7 Critical Issues <br />Global Manufacturing & Diversity <br />Retail Development Strategy Initiative <br />Issue 1. Develop long -range plans to ensure abundant Issue 7. Improve community image on <br />water for our targeted industries. diversity. <br />Issue 2. Implement aggressive business retention and <br />expansion programs and other actions to decrease the <br />risk of closure of our top employers. <br />Issue 3. Develop long- and short -range plans to <br />address aging infrastructure (water, sewer, roads, <br />etc.) to ensure we are "shovel ready" for new <br />industry expansions. <br />Civic Leadership & <br />Public Policy <br />Issue 4. Enhance the depth and <br />consistency of the local leadership pool <br />with a shared vision of our future. <br />Issue 5. Advocate for, and develop aggressive plans Issue 6. Cultivate cooperation and <br />to improve the transportation system, including <br />priorities of four -lanes for Highway 24 to Commerce, coordination between and among <br />which will provide better access to Interstate 30 and governing bodies (City, County, School <br />other improvements as they are identified. Districts, etc.) and civic organizations. <br />Moving From Traditional Industrial Recruiting to an Innovation -Based Strategy <br />Historically, PEDC has conducted a very traditional industrial recruiting effort, advertising in regional <br />and national publications and writing proposals in response to prospects from the State of Texas or from <br />site selectors. PEDC has participated in a regional marketing alliance called the NE Texas Economic <br />Alliance that includes Commerce, Mt. Pleasant, Sulphur Springs, Athens, Palestine and Kilgore. Since <br />the 1990s economic development results have been minimal. More recently Paris has benefited from <br />intermittent growth of existing businesses. It is easier to keep and grow existing companies than recruit <br />new. PEDC will continue to visit, listen to and support our existing employers to retain and expand their <br />local production, jobs and capital investment. <br />5 <br />P <br />R <br />I S <br />Introduction <br />In 2011 PEDC Board of Directors engaged the Paris and Lamar County, Texas community leadership in <br />a community -wide strategic planning process. This process included identifying our strengths, <br />weaknesses, opportunities and threats (SWOT) and analyzing 7 Critical Issues related to our <br />community's future. As a result of the process, PEDC engaged Regionnovate, Inc. to facilitate a <br />"roadmap" to chart a course for future economic development of not only Paris, but the broader Red <br />River Region. <br />This three -year PEDC business plan takes into consideration the original SWOT analysis and aligns with <br />the priorities and 7 critical issues in the community -wide strategic plan. Implementing this business <br />plan will be a focused priority of the PEDC staff and board from 2012 through 2014, and beyond. <br />PEDC Business Plan 2012 -2014 <br />Aligning with 7 Critical Issues <br />Global Manufacturing & Diversity <br />Retail Development Strategy Initiative <br />Issue 1. Develop long -range plans to ensure abundant Issue 7. Improve community image on <br />water for our targeted industries. diversity. <br />Issue 2. Implement aggressive business retention and <br />expansion programs and other actions to decrease the <br />risk of closure of our top employers. <br />Issue 3. Develop long- and short -range plans to <br />address aging infrastructure (water, sewer, roads, <br />etc.) to ensure we are "shovel ready" for new <br />industry expansions. <br />Civic Leadership & <br />Public Policy <br />Issue 4. Enhance the depth and <br />consistency of the local leadership pool <br />with a shared vision of our future. <br />Issue 5. Advocate for, and develop aggressive plans Issue 6. Cultivate cooperation and <br />to improve the transportation system, including <br />priorities of four -lanes for Highway 24 to Commerce, coordination between and among <br />which will provide better access to Interstate 30 and governing bodies (City, County, School <br />other improvements as they are identified. Districts, etc.) and civic organizations. <br />Moving From Traditional Industrial Recruiting to an Innovation -Based Strategy <br />Historically, PEDC has conducted a very traditional industrial recruiting effort, advertising in regional <br />and national publications and writing proposals in response to prospects from the State of Texas or from <br />site selectors. PEDC has participated in a regional marketing alliance called the NE Texas Economic <br />Alliance that includes Commerce, Mt. Pleasant, Sulphur Springs, Athens, Palestine and Kilgore. Since <br />the 1990s economic development results have been minimal. More recently Paris has benefited from <br />intermittent growth of existing businesses. It is easier to keep and grow existing companies than recruit <br />new. PEDC will continue to visit, listen to and support our existing employers to retain and expand their <br />local production, jobs and capital investment. <br />5 <br />