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18 - PEG AND PIO
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18 - PEG AND PIO
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Item No. 18 <br />memorandum <br />TO: City Council <br />John Godwin, City Manager <br />FROM: Gene Anderson, Finance Director <br />SUBJECT: PUBLIC, EDUCATIONAL, & GOVERNMENTAL ACCESS CHANNEL (PEG) <br />AND PUBLIC INFORMATION OFFICER (PIO) <br />DATE: February 2, 2016 <br />BACKGROUND: Historically cable franchises were granted by local governments where a fee <br />was collected for the use of the city's right -of -way. In 2005, the state legislature allowed cable <br />companies to bypass local control by setting up a state - issued certificate of franchise authority. In <br />the City of Paris' case, the cable company did not invoke their right to a state issued franchise until <br />the local franchise expired at the end of 2009. At that point, the state franchise legislation applied to <br />the City of Paris. In addition to the 5% franchise fee allowed under the state franchise fee, the City <br />could also collect a I% fee for the purpose providing public, educational, and governmental <br />programming to citizens. While the State law imposed no restrictions on the type of expenditures <br />made from PEG funds, federal law dictates that this 1% fee can only be spent for capital items. <br />Under the state franchise, the City can require Suddenlink Communications to provide the City with <br />up to 2 PEG channels. The City would be required to provide at least 8 hours of programming each <br />day on a PEG channel. <br />STATUS OF ISSUE: Beginning in 2010, the City opted to collect this I % fee for PEG purposes. <br />Information accompanying this memo outlines potential uses of a City PEG channel. The <br />underlying motivation for PEG channels is the transparency and easy access to local government. <br />The Council was given a presentation on the benefits of a PEG channel at the October 12, 2015 <br />Council meeting. <br />BUDGET: The PEG franchise fee will more than provide all of the equipment needed for the City <br />to develop its own programming. It would also provide funds to renovate the unused area above the <br />Council chambers to serve as a studio and production space. Funding for one full time employee <br />and other operational expenses would have to be provided for by the City. The staff believes that <br />enough local interest can be generated to make the program self - sufficient in a three year period <br />through sponsorships and advertising. <br />RECOMMENDATION: City staff is seeking the Council's approval of a three year pilot project to <br />see if the program can become self - sufficient. The program would be reevaluated at that time. <br />
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