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11 - Branding Manager Service Contract with DeadCat MediaItem No. 11 Memorandum TO: Mayor, Mayor Pro Tem & City Council FROM: Grayson Path, City Manager SUBJECT: Branding and Marketing Project Branding Manager Role DATE: February 13, 2023 BACKGROUND: In February 2022, the City of Paris partnered with the Paris Economic Development Corporation (PEDC) and Paris -Lamar County Chamber of Commerce (Chamber) to contract with North Star consulting to perform a branding and marketing project for our three entities. We worked on this from approximately March 2022 up through this point. This process included community surveys, field observations, interviews, outside research, etc., followed up by a lengthy creative process developing the logo, messaging, tagline, etc. This was a very thorough and comprehensive process which will be discussed in more depth at a future time. At the January 23, 2023 City Council meeting, permission was given to the City Manager to negotiate an agreement with DeadCat Media, LLC to serve as the City's Branding Manager. DeadCat Media, LLC was identified by the PEDC and Chamber to serve as their branding manager for rolling out of the brand, logo, messaging, etc., and recommended the same to the City. STATUS OF ISSUE: An agreement with DeadCat Media, LLC has been successfully negotiated and is attached. Their duties are shown in the agreement and attachment, but in short, they will manage the branding rollout process for the City, in combination to similar and separate agreements with the PEDC and Chamber. This will include public presentations, education of department heads, creation of templates, social media content, website content, and more. BUDGET: The total cost of service for the project is listed as $14,000.00. This was not a budgeted expense, but the City has the ability to cover the cost. This is a critical role in successfully rolling out the branding message and material. The work will occur throughout the next 12 months. OPTIONS: 1. Approve the professional services agreement with DeadCat Media, LLC for branding manager services in the amount of $14,000.00 and authorize the City Manager to sign. 2. Reject the agreement and/or request additional information. RECOMMENDATION: 1. Approve the professional services agreement with DeadCat Media, LLC for branding manager services in the amount of $14,000.00 and authorize the City Manager to sign. Professional Services Contract THIS CONTRACT is entered into on this the 13th day of February, 2023, by and between the CITY OF PARIS, TEXAS, a municipal corporation located in Lamar County, Texas (hereinafter referred to as "CITY"), acting by and through its City Manager or his designee, and DEADCAT MEDIA, LLC ("hereinafter referred to as "CONSULTANT"), whose address is 27 Clarksville Street, Paris, Texas, 75460. WITNESSETH: WHEREAS, CITY desires to obtain professional services from CONSULTANT for roll out and management of the CITY's new branding; and WHEREAS, CONSULTANT is a firm qualified to provide such services and is willing to undertake the performance of such services for CITY in exchange for fees hereinafter specified; and WHEREAS, CONSULTANT is performing similar services in unison with the Paris Economic Development Coorporation and Paris -Lamar County Chamber of Commerice, via separate contractual arrangements; NOW, THEREFORE, THAT IN CONSIDERATION of the covenants and agreements hereinafter contained and subject to the terms and conditions hereinafter stated, the parties hereto do mutually agree as follows: 1. Employment of Consultant CONSULTANT will perform as an independent consultant all services under this Contract to the prevailing professional standards consistent with the professional level of care and skill ordinarily provided by competent members of the brand management profession. II. Scope of_Services, CONSULTANT shall perform such services for the CITY specifically including, but not necessarily limited to, the tasks and materials enumerated more fully in Attachment "A" hereto entitled "Scope of Work" (hereafter referred to as the "Project"). Attachment "A" is hereby incorporated herein by reference and made a part hereof as if written word for word. In case of conflict in the language of Attachment "A" and this Contract, the terms and conditions of this Contract shall be final and binding upon both parties hereto. III. Payment for Services Total payment for services described herein shall be a sum not to exceed Fourteen Thousand and No/100 Dollars ($14,000.00). This total payment for services includes CONSULTANT's expenses. Additional expenses, which are extraordinary in nature, shall be approved in advance by CITY in writing signed by the parties. Such extraordinary expenses may be paid as incurred and billed to the CITY pursuant to this Contract over and above the total payment amount identified in this provision. Any extraordinary expenses not approved in writing in advance by the CITY shall remain the sole responsibility of the CONSULTANT. CITY will pay CONSULTANT said $14,000.00 fee in monthly installments pursuant to Attachment "A." To aid CITY in processing each installment, each month, CONSULTANT will submit to CITY an invoice for that month's installment within 10 days of the date said installment becomes due and owing. Nothing contained in this Contract shall require CITY to pay for any work that is unsatisfactory as determined by CITY or which is not submitted in compliance with the terms of this Contract, nor shall failure to withhold payment pursuant to the provisions of this section constitute a waiver of any right, at law or in equity, which CITY may have if CONSULTANT is in default, including the right to bring legal action for damages or for specific performance of this Contract. Waiver of any default under this Contract shall not be deemed a waiver of any subsequent default. Within thirty (30) days of receipt of each such monthly invoice, CITY shall make payment in the amount shown by CONSULTANT's approved monthly statements and other documentation submitted. Such payments shall be subject to the Texas Prompt Payment Act, Texas Government Code §§ 2251.001, of seq. IV. Revisions of the Scope of Services CITY reserves the right to revise or expand the scope of services after due approval by CITY as CITY may deem necessary, but in such event CITY shall pay CONSULTANT equitable compensation for such services. In any event, when CONSULTANT is directed to revise or expand the scope of services under this Section of the Contract, CONSULTANT shall provide CITY a written proposal for the entire cost involved in performing such additional services. Prior to CONSULTANT undertaking any revised or expanded services as directed by CITY under this Contract, CITY must authorize in writing the nature and scope of the Professional Services Contract DeadCat Media, LLC Page 2 of 17 services and accept the method and amount of compensation and the time involved in all phases of the Project. It is expressly understood and agreed by CONSULTANT that any compensation not specified in Paragraph III hereinabove may require approval by the City Council and is subject to the current budget year limitations. V. Term This Contract shall begin on the date first written above and shall terminate when CITY has approved the Project as being final or this Contract is otherwise terminated as provided herein. CONSULTANT represents that it can complete the Project within twelve (12) months. VI. Contract Termination Provision This Contract may be terminated at any time by either party for any cause by providing the other party fifteen (15) days written notice of such termination. Upon receipt of such notice, CONSULTANT shall immediately terminate working on, placing orders, or entering into contracts for supplies, assistance, facilities or materials in connection with this Contract and shall proceed to promptly cancel all existing contracts insofar as they are related to this Contract. Data and study products prepared by the CONSULTANT under this Contract shall be delivered to the CITY if requested on the condition that the CITY has fully paid CONSULTANT all sums due for such data and study products. The CITY will only be obligated to compensate the CONSULTANT in the amounts agreed herein for those services performed prior to the effective date of termination and upon the CONSULTANT's submitting a statement of actual services performed and payment requested. VII. Own,e,rsh!12 of Documents In the event either party exercises its right to terminate the Contract, or the Contract terminates by its terms upon acceptance of the Project by CITY, CONSULTANT shall within fifteen (15) days transfer, assign, and make available to CITY or its representatives, with no restrictions on future use, all property and materials in its possession or control belonging to CITY and paid for by CITY including all materials completed and in progress as of the effective date of the termination. Said materials shall become the sole property of CITY. In the event that the material the subject of this Contract is copyrightable subject matter, the parties agree that for the purposes of the Contract, the material shall be a work made for hire and the property of the CITY. In the event that the material which is the subject of this Contract is not copyrightable subject matter, or is for any reason determined not to be a work made for hire, then in such event CONSULTANT Professional Services Contract DeadCat Media, LLC Page 3 of 17 hereby assigns all right, title, and interest to said material to CITY. CONSULTANT shall have no liability for changes made to any materials or other documents by others subsequent to the completion of the Contract. VIII. Cooperation of CITY Confidentiality of Information and Trademark CITY agrees to cooperate with CONSULTANT in the performance of the services contracted herein, including meeting with CONSULTANT and providing CONSULTANT with such non -confidential information that the CITY may have that may be relevant and helpful to CONSULTANT's performance hereunder. CONSULTANT hereby acknowledges and agrees that its representatives may have access to or otherwise receive information during the furtherance of its obligations in accordance with this Contract which is of a confidential, non-public, or proprietary nature. CONSULTANT shall treat any such information received in full confidence and will not disclose or appropriate such Confidential Information for its own use or the use of any third party at any time during or subsequent to this Contract. As used herein, "Confidential Information" means all oral and written information concerning City of Paris, its affiliates and subsidiaries, and all oral and written information concerning CITY or its activities, that is of a non- public, proprietary, or confidential nature including, without limitation, information pertaining to customer lists, services, methods, processes and operating procedures, together with all analyses, compilation, studies or other documents, whether prepared by CONSULTANT or others, which contain or otherwise reflect such information. The term "Confidential Information" shall not include such materials that are or become generally available to the public other than as a result of disclosure of CONSULTANT, or are required to be disclosed by a governmental authority. With respect to any information provided by CONSULTANT to CITY, CONSULTANT acknowledges that CITY is a political subdivision of the State of Texas and is therefore subject to the requirements of the Texas Public Information Act. IX. Insurance Requirements A. Before commencing work, the consultant shall, at its own expense, procure, pay for and maintain during the term of this Contract the following insurance written by companies approved by the State of Texas and acceptable to the City of Paris. The consultant shall furnish to the City Clerk certificates of insurance executed by the insurer or its authorized agent stating coverages, limits, expiration dates and compliance with all applicable required provisions. Certificates shall reference the project/contract and be addressed as follows: Professional Services Contract DeadCat Media, LLC Page 4 of 17 City of Paris 150 SE First St Paris TX 75460 1, Professional Liability Insurance to provide coverage against any claim which the consultant and all consultants engaged or employed by the consultant become legally obligated to pay as damages arising out of the performance of professional services caused by error, omission or negligent act with minimum limits of $1,000,000 per claim, $1,000,000 annual aggregate. B. All insurance shall be purchased from an insurance company that meets a financial rating of B+VI or better as assigned by A.M. Best Company or equivalent. C. The CONSULTANT shall notify CITY in writing at least thirty (30) days prior to CONSULTANT cancelling or making any material change to any coverage(s) provided in, or through, the insurance policies required under this Section IX. Failure by CONSULTANT to provide CITY the notice required hereunder may, in the sole discretion of CITY, be deemed a material breach of this Agreement. X. Right to Inspect Records CONSULTANT agrees that CITY shall have access to and the right to examine any books, documents, papers and records of CONSULTANT involving transactions relating to this Contract. CITY shall give CONSULTANT reasonable advance notice of intended audits. CONSULTANT further agrees to include in subcontract(s), if any, a provision that any subconsultant agrees that CITY shall have access to and the right to examine any directly pertinent books, documents, papers and records of such sub -consultant involving transactions to the subcontract. CITY shall give any such sub -consultant reasonable advance notice of intended audits. XI. Successors and Assn ns CITY and CONSULTANT each bind themselves and their successors, executors, administrators and assigns to the other party to this contract and to the successors, executors, administrators and assigns of such other party in respect to all covenants of this Contract. Neither CITY nor CONSULTANT shall assign or transfer its interest herein without the prior written consent of the other. Professional Services Contract DeadCat Media, LLC Page 5 of 17 XII. CONSULTANT's Liabilit Acceptance of the final work products by the CITY shall not constitute nor be deemed a release of the responsibility and liability of CONSULTANT.. XIII. INDEMNIFICATION CONSULTANT DOES HEREBY COVENANT AND CONTRACT TO WAIVE ANY AND ALL CLAIMS, RELEASE, INDEMNIFY, AND HOLD HARMLESS THE CITY, ITS CITY COUNCIL, OFFICERS, EMPLOYEES, AND AGENTS, IN BOTH THEIR PUBLIC AND PRIVATE CAPACITIES, FROM AND AGAINST ALL LIABILITY, CAUSES OF ACTION, CITATIONS, CLAIMS, COSTS, DAMAGES, DEMANDS, EXPENSES, FINES, JUDGMENTS, LOSSES, PENALTIES OR SUITS, WHICH IN ANY WAY ARISE OUT OF, RELATE TO, OR RESULT FROM CONSULTANT'S PERFORMANCE UNDER THIS CONTRACT AND WHICH ARE CAUSED BY THE INTENTIONAL WRONGFUL ACTS OR NEGLIGENT ACTS OR OMISSIONS OF CONSULTANT OR CONSULTANT'S SUBCONSULTANTS AND THE OFFICERS, AGENTS OR EMPLOYEES OF EITHER CONSULTANT OR CONSULTANT'S SUBCONSULTANTS (THE "INDEMNIFIED ITEMS") SUBJECT TO THE LIMITATIONS IN TEXAS LOCAL GOVERNMENT CODE § 271.904 AND TEXAS CIVIL PRACTICE AND REMEDIES CODE, § 130.002(B). BY WAY OF EXAMPLE, THE INDEMNIFIED ITEMS MAY INCLUDE INTELLECTUAL PROPERTY INFRINGEMENT OR FAILURE TO PAY A SUBCONSULTANT OR SUPPLIER. INDEMNIFIED ITEMS SHALL INCLUDE REASONABLE ATTORNEYS' FEES IN PROPORTION TO THE CONSULTANT'S LIABILITY AND COSTS, COURT COSTS, AND SETTLEMENT COSTS. INDEMNIFIED ITEMS SHALL ALSO INCLUDE ANY EXPENSES, INCLUDING REASONABLE ATTORNEYS' FEES AND EXPENSES, INCURRED BY AN INDEMNIFIED INDIVIDUAL OR ENTITY IN ATTEMPTING TO ENFORCE THIS INDEMNITY. XIV. Independent Consultant CONSULTANT's status shall be that of an Independent Consultant and not an agent, servant, employee or representative of CITY in the performance of this Contract. No term or provision of or act of CONSULTANT or CITY under this Contract shall be construed as changing that status. CONSULTANT will have exclusive control of and the exclusive right to control the details of the work performed hereunder, and shall be liable for the acts and omissions of its officers, agents, employees, consultants, and subconsultants and the doctrine of respondeat superior shall not apply as between CITY and CONSULTANT, its Professional Services Contract DeadCat Media, LLC Page 6 of 17 officers, agents, employees, consultants, and subconsultants, and nothing herein shall be construed as creating a partnership or joint enterprise between CITY and CONSULTANT. XV. Default If at any time during the term of this Contract, CONSULTANT shall fail to commence the work in accordance with the provisions of this Contract or fail to diligently provide services in an efficient, timely, and careful manner and in strict accordance with the provisions of this Contract or fail to use an adequate number or quality of personnel to complete the work or fail to perform any of its obligations under this Contract, then CITY shall have the right, if CONSULTANT shall not cure any such default after fifteen (15) days written notice thereof, to terminate this Contract. Any such act by CITY shall not be deemed a waiver of any other right or remedy of CITY. If after exercising any such remedy due to CONSULTANT's nonperformance under this Contract, the cost to CITY to complete the work to be performed under this Contract is in excess of that part of the Contract sum which has not theretofore been paid to CONSULTANT hereunder, CONSULTANT shall be liable for and shall reimburse CITY for such excess. CONSULTANT'S liability under this provision shall be limited to the total dollar amount of this Contract. CITY's remedies for CONSULTANT's default or breach under this Contract shall be one or more of the following remedies which may be exercised separately or in combination at CITY's sole exclusive choice: (a) Specific performance of the Contract; (b) Re -performance of this Contract at no extra charge to CITY; or, (c) Monetary damages in an amount not to exceed the greater of: (1) The amount of any applicable insurance coverage CONSULTANT is required to purchase and maintain under this Contract plus any deductible amount to be paid by CONSULTANT in conjunction with said coverage regardless of whether CONSULTANT has actually purchased and maintained said coverage; or, (2) The total dollar amount of this Contract. The terms of Sections VIII entitled Cooperation of CITY,_Confidentiality of Information and Trademark and XIII entitled Indemnification shall survive termination of this Contract. Professional Services Contract DeadCat Media, LLC Page 7 of 17 XVI. Chan es CITY may, from time to time, require changes in the scope of services to be performed under this Contract. Such changes as are mutually agreed upon by and between CITY and CONSULTANT shall be incorporated by written modification to this Contract. XVII. Conflict of Interest CONSULTANT covenants and agrees that CONSULTANT and its associates and employees will have no interest, and will acquire no interest, either direct or indirect, which will conflict in any manner with the performance of the services called for under this Contract. All activities, investigations and other efforts made by CONSULTANT pursuant to this Contract will be conducted by employees, associates or subconsultants of CONSULTANT. XIII. Mailing -Address All notices and communications under this CONTRACT to be mailed to CITY shall be sent to the address of CITY's agent as follows, unless and until CONSULTANT is otherwise notified: Grayson Path City Manager City of Paris Post Office Box 9037 Paris, Texas 75461 Notices and communications to be mailed or delivered to CONSULTANT shall be sent to the address of CONSULTANT as follows, unless and until CITY is otherwise notified: Lea Emerson Project Manager DeadCat Media, LLC 27 Clarksville Street Paris, Texas 75640 Any notices and communications required to be given in writing by one party to the other shall be considered as having been given to the addressee on the date the notice or communication is posted, faxed or personally delivered by the sending party. Professional Services Contract DeadCat Media, LLC Page 8 of 17 XIX. A licable Law The CONTRACT is entered into subject to the Paris City Charter and ordinances of CITY, as same may be amended from time to time, and is subject to and is to be construed, governed and enforced under all applicable State of Texas and federal laws. CONSULTANT will make any and all reports required per federal, state or local law including, but not limited to, proper reporting to the Internal Revenue Service, as required in accordance with CONSULTANT's income. Situs of this Contract is agreed to be Lamar County, Texas, for all purposes, including performance and execution. XX. Severability If any of the terms, provisions, covenants, conditions or any other part of this Contract are for any reason held to be invalid, void or unenforceable, the remainder of the terms, provisions, covenants, conditions or any other part of this Contract shall remain in full force and effect and shall in no way be affected, impaired or invalidated. XXI. Remedies No right or remedy granted herein or reserved to the parties is exclusive of any other right or remedy herein by law or equity provided or permitted; but each shall be cumulative of every other right or remedy given hereunder. No covenant or condition of this Contract may be waived without written consent of the parties. Forbearance or indulgence by either party shall not constitute a waiver of any covenant or condition to be performed pursuant to this Contract. XXII. Entire Agreement This Contract embodies the complete agreement of the parties hereto, superseding all oral or written previous and contemporaneous agreements between the parties relating to matters herein, and except as otherwise provided herein cannot be modified without written agreement of the parties. XXIII. Non -Waiver It is further agreed that one (1) or more instances of forbearance by CITY in the exercise of its rights herein shall in no way constitute a waiver thereof, Professional Services Contract DeadCat Media, LLC Page 9 of 17 XXIV. Headin s The headings of this Contract are for the convenience of reference only and shall not affect any of the terms and conditions hereof in any manner. XXV. Venue The parties to this Contract agree and covenant that this Contract will be enforceable in Paris, Texas; and that if legal action is necessary to enforce this Contract, exclusive venue will lie in Lamar County, Texas. XXVI. No Third Part 2neficiar For purposes of this Contract, including its intended operation and effect, the parties (CITY and CONSULTANT) specifically agree and contract that: (1) the Contract only affects matters/disputes between the parties to this Contract, and is in no way intended by the parties to benefit or otherwise affect any third person or entity notwithstanding the fact that such third person or entity may be in contractual relationship with CITY or CONSULTANT or both; and (2) the terms of this Contract are not intended to release, either by contract or operation of law, any third person or entity from obligations owing by them to either CITY or CONSULTANT. IN WITNESS WHEREOF, the parties hereto have set their hands by their representatives duly authorized on the day and year first written above. --------------------------------SIG NATURE PAGE FOLLOWS -------------------------------- Professional Services Contract DeadCat Media, LLC Page 10 of 17 ATTEST: Janice Ellis City Clerk APPROVED AS TO FORM: STEPHANIE H. HARRIS City Attorney CITY OF PARIS By: .GRAYSON,PATH City Manager Date Signed: DEADCAT MEDIA,LLC B � B r By., pos+ r% �'Lea merson �rfakwc `�"`t Project Manager t1Fa� 11'AFr f A11 3 a` Date Signed: "intI0 Cj • i2 s- Professional Services Contract DeadCat Media, LLC Page 11 of 13 THE STATE OF TEXAS § COUNTY OF LAMAR § BEFORE ME, the undersigned authority, in and for said County, Texas, on this day personally appeared GRAYSON PATH, City Manager of the CITY OF PARIS, a Texas Municipal Corporation, known to me to be the person who's name is subscribed to the foregoing instrument, and acknowledged to me that he has executed the same on the City's behalf. GIVEN UNDER MY HAND AND SEAL OF OFFICE, THIS THE DAY OF 20 Notary Public Lamar County, Texas My commission expires THE STATE OF TEXAS § COUNTY OF LAMAR § Th t�i6 d_ day of Tr 20 , by Lt� o'S�c, on d. in his capacity as Is instrument was acknowledged President of eadCat Media, LLC, a Texas Corporat' -own to me to be the person whose name is subscribed to the foregoing instrument, and acknowledged that she executed the same on behalf of and as the act of DeadCat Media, LLC. GIVEN UNDER MY HAND AND SEAL OF OFFICE, THIS THE DAY OF 20 a3 . Notary ublic Lamar Coun# , exas ...d GiNA CRAWFORD My commission expires �`;c, Notary Public `:, STATE OFTEXAS �'a IDA` 587589 Comm. w . June 14, 2028 Professional Services Contract DeadCat Media, LLC Page 12 of 13 Attachment "A" FEBRUARY 2023 14tAmt, RDAIT*141e Action Plan: - Build brand presentation - Finalize Landing Page - Begin presentations and training - Develop branding tool -kit - Prepare Materials frefer to material audit) - Prepare Press Peleases - Training to department heads - Meet With annual event organizers - Soft launch on social meidia - Begin Citizen Interest Meetings - identify priorities and align with schedule 3ANUARY (2024) Aglim Pt4jn; Monitor brand infractions and address as needed Continuation of brand ambassador program Present defiverables to department heads Hold trainings with each entity Develop secondary schedule for, infrastructure updates Develop secondary material audit for phase two implementation Professional Services Contract DeadCat Media, LLC Page 13 of 17 DELIVERABLES: - Social Media Assets for duration of contract - Webe Assets - Update comprehensive rnaterWs audit provided by North Stai - Develop Adobe Templates for use across each entity - M�erge necessary Facebook, pages, eliminate, confusion and develop guidefines for future use cases - Create entity letterhead, email signatures, stickers, - Downtown Billboard Design - Downtorwn bannepop materiall - Welcome to Paris Folder/Media Kit - Create custom entity QP codes - Prepare Press Peleases, and Media Kit - Develop brand tone, and key messaging - Email Templates Media Asset Library: in regard to the new branding initiative included in this contract at no additional cost. OUP SERY,"ICES MW:W= Web Design izIAA& OP -R, im naaWl- - MULTIMEDIA Viire raphy Photography Motion Graphics Professional Services Contract DeadCat Media, LLC DI HING Social Media Marketing Email Marketing Brand Identity Creation, Logo Guidelines Naming/Strapfine Campaigns Branding Strategies Page 14 of 17 FEBRUARY 2023 KEY PEPSONNEL Project M,anager: I ea Enirkerson 10 beta @der adcati"nedirmt.cc)u°i�) 903-423,2108 Lkm 1'rare 12 years of Pxperience in rnarketirg ai id ad%eertising 11"'I ava,,ior.yfifiiidustriesll,itwcl&,jdir�morri-proIfitllna lrrmc it,i°tt,iring,lI Z �io deadcwt rriedical, recruitry"ient, totmism, business, news and rriedia. I ea is as gradtmte of Rmas A&M Cornrnerce arid gained sixyears of experience wor kfirig witt i YWAIIA Medical Ships Atistralia servicing rcmnoW island and coastal iegions of Papua 11,114pw tars near. Throughout this time, she worked with a variety of governrnent offices in botfi countries to nav,igate N401)s ami funding corrunitments for medical nort-prof its. She returpwd to fbxas, iri 2017 arid cop-airiued her career in news, and al "media as an editor', vide ogria pirmer, ptml 'ograpl-ier and desigrier. St te currenUsenres on tl"ie I-arnar Courtty ttarnber of Commerce board. Creative, Director: Dustin Broadway Broad%r�jay began his career inI ' tie creative world in 2009 in ColoraSp do rings, CO Born and raised in Paris, 16xas, he traw?led ar"id worked in various places iri the L)SA and deadcwt Overseils. Bire,)adway is more fl,man a 4,3reat beard. In 2020, Broadway was imarded Arrvbai;sador of fl,*Y6ar f rorn the I ar'nar Cot,jinty (J''tarn ber of Cbrnrtierce, serves on Ow Visitor's arid Converition COuncil bcmrd arid is President of the Children'sAdrearm a(:y I fis creative rnind has rriade hin't an inci edible videographer and his heart, f6r ti-te Parls cornrinitinity is unrnatchwJ., Professional Services Contract DeadCat Media, LLC Page 15 of 17 His knowledge and experience in "reb design, development, social media and marketing include the do's and clon'ts in the induistry. effective, across the board digitafly.. This includes a focus on SEO optimization, customer experiencefiourney and user experience. Watter, has a wealth of: knowledge in industries in Paris, Texas as well as a coast-to-coast perspective, ,having lived in California and New York., Multi -Media Producer: Zachary De [a Garza create @Aeadcatmedia,coren prc.uekTs ma -T reveatITIRTS edo.A competitor Zachary is a graduate of The University of Texas at Austin (Pimm `Radio) and a Paris native. Project CoordInator. Cage Kee marketing&-deadcatmedia.coren in Nepal, Cambodia, Thailand and Mexico serving in a wide variety of role Professional Services Contract DeadCat Media, LLC Page 16 of 17 Months 1-4: $1,500 per entity (monthly) Monthe 5-8: $1,2-K per entity (monthly) Months 8-12: $750 per entity (monthly) PROJECTTMELINE I Grtgth Of Prrrr�ec't Twelve N,4orrIJ'is Start Date,. Upon signed contract Additional Add -Ons: - Brar'r(Jir g1ni1Jative\(ideo-F PEW1 Alleri ::: $3,()00 llinclw at no cost, witt") Biwid Nfariaget, contract) Welconrwr to f)a6s Featt,ire Video- FLA14 erqth proi�yio highlighting all Rift I'las to offer and how we, as a cor rin'ttinity, reacti higher z: $6,250 11 Defiverables riot rr,idi�.jded inthe rnatedal audit HSU Will be 1,.rflled separiiWty to each eritity yRs requestpd. (See fqorthStarr; Firial Report, Page'17 of 324) ­ Wand Naraftiw: RoVision irx:lucled at rio additional caa QUALIFICATIONS AND TOOLS, We use all creativp industry stall clard s�Dftvfillre, iricludiric; Adobe t rrat ive Suite (Ph(AostioR Illustrator, In)esigri, Afte r Efftxfts,Prernieiie fko), Google Suite (Dcrs, SheeM Slides) and iniaq/ ather web- as platforrn wftvvare� wl"iHe saAng, amhiving and sendir"ig files fii the cloud via Oroptxw, and irari;�rvia l We ive, grateful ferr your consideration ki c1'iooiJng [,)eadQA Media, 1J.jC as your Brand Manager and C reative., Aq q ency With or jr shaaxll interest, irk nrtakirql) ID'Iris a rriore attractive wid reputable place to We andwork we befieve w(r are the best fit I'& this pro.liect. COMMUNITY DRIVEN. PASSIONATELY CREATIVE, Professional Services Contract DeadCat Media, LLC Page 17 of 17