12-DELIBERTATE ON PARIS ECONOMIC DEVELOPMENT CORPS 2010-2011 PLAN OF WORK/QUARTERLY REPORTCITY COUNCIL AGENDA ITEM BRIEFING SHEET
Submittal Date:
02/ 14/2011
Council Date:
02/28/2011
Originating Department:
PEDC
Presented By:
Steve Gilbert
Agenda Item No.:
12.
RECOMMENDED MOTION:
Not an action item.
POLICY ISSUE(S):
Requirement of PEDC By-laws.
BACKGROUND:
Paris Economic Development Corporation's Quarterly Report.
BOARD/COMMISSION RECOMMENDATION:
EXHIBITS:
Agenda Request form and Report
ACTION:
BUDGET INFO:
❑ Financial Report ❑ Minute Order
Expense
$
❑ Department Report ❑ Resolution
Budgeted Amt.
$
Z Presentation ❑ Ordinance
yTD Actual
$
❑ Public Hearing ❑ Other
Acct. Name
Acct. Number
FISCAL NOTES:
REVIEWED AND APPROVED BY:
Z Administration Z City Clerk ❑ Community Development ❑ EMS/IT ❑ Finance ❑ Fire
❑ Municipal Court ❑ Legal ❑ Library ❑ Police ❑ Eng./Public Works ❑ Utilities
City of Paris f Revised 2/04/08
_ 8`
REQUEST TU PLACE ITEM UN CITY COUNCIL AGENDA
T'he City of Paris welcoznes constructive input from interested citzzens. Please complete this
farzn if you wish to have an item placed on the agenda for a regular City Council meeting. The
deadline for placing an item on the agenda is noon Monday the week prior to the regular
meetings on the second and fourlh Monday of each month. In order for the City Council to fuily
understand your item, have productive discussion, and ensure efficient council meetings, it is
important that you describe the item with as much detail as possible and include any supporting
documentation so that it may be included in the Council's meeting packets. Please contact
Janice Ellis at (903) 784-9248 if you have any questions.
Name: RAYI-S 1`I 1C (Giz/yu~ Ll!d}
~
Mailing Address:-- ~~'►1. t iCt~h'I 1" T~_ l~ lG~ t1
Telephone Number:Fax Number:
EmailAddress. S6,11 l~a~/~Pyoa►"'S texllS, ~tC:
Description of Item:
Are additionai sheets or supparting materials attached? Yes ❑ No ~t C~Lt)
I request that this item be placed on the agenda for the 0~ D/LCity Council meeting.
Certification: I understand that the City Councii retains the right ta set the items for discussion
at its meetings and further understand that my request wil.l not be automatically placed on an
agenda or may even be denied. I also understand that I may be requested to present additional
information on my item, asked to consult with the appropriate City department, or take other ,
action before my request is considered. I agxee to attend the meeting at which my item may
appear and mak resent on andlor answer questions.
~ Signature: Date:-~_
City of Paris
Revised 10/23/07
- O c7
'Paris Ecanomic Deveiopment Corporation Directar4s Report
February 8, 2011
Active Prospects & Proposals
Based on the sensitive and confidential nature of these projects and on-going negotiations, details will be
provided in executive session; in compliance with the "rexas Open Meetings Act. See confidential updaie as
necessary.
1. Continue to await Project Silverada decision from siie consu3tant.
2. Pursuing information and contact with new titanium joint manufacturing eampany locating in area.
3. Emerging Projects: Extreme EZ, Atom Bender, TDK West, Aacis and "raste Bud.
4. Confidential proiect updates provided in Lxecutive Session as required by 4pen Meetang Act.
Prajects and Activities Update
The following projects and activitses are on-going and will be brought before the PEDC IIoard for updates and
action as required.
l. Sara Lee - Na changes to repart. Met with plant manager and city manager in late 2010 to disGUSS process
improvements impacting wastewater effluent.
1 Dais Dairv - Awaiting completion of final incentive agreement to present fUr PEDC Board far review and
approval. Mel with Mr. Sokolsky and consultant 1-31-11 to discuss project status.
3. C-Tech Building - Marketing building is on-going to prospects as inquiries are made. Received lease rates
and sale price from Mr. Ackaberg.
lncubator - Business plan comp3eted. Proposed facility lease plans finalized, contingem on $oard action.
5. Business ketention & Expansion (BRE) Site Visits are on-going with major employer plant tours scheduled.
Several folla~N-up visits were made to these companies as needed: 'rumer, Campbell's, KC, HW}A Companies, Paris
Packagino. NextEra Energ} Resources (FP1,); Silgan Can, T&K Machine. Va)ley Feed Mill and T('1M, Daisy Farms, PRMC,
A&ro; Magnurn Engsnes, Paris Ford. Direct F.nerg~ ResourcesTaris Eoergy Center, Flex-O-Lite!Potter's Jndustries.
6. Cit-y of Paris Issues
a. Airpori Coanprehensive Plan - Pian presented publicly in December 2010. Next step: City Council and
?XDOT approval. 20 year plans must be reviewed in partnership with City to determine next sieps for
implernentation, funding sources and PEDC's role and formal agreement as master developer.
b. Main Street Economic Restructwing Cammittee - Committee convened and developing plans, including
discussion of Type B Sales Tax sssue.
c. See attached letter proposal for designation as a Cultural Districi by Texas Commission of the A.rts.
d. Evatuating Tax Increment Reinvestment Zone (TIRZ) opportunities with City of Parss Ieadership.
e. RFP for Review of City of Paris "Developmeni Services" will be issued and reporled to Board upon
completion.
7. So, bv ean Extrusion Feasibili y Studv. Reviewed and updated final draft. Next steps 1o include meetings
with stakeholders and potential investors.
Miscellaneous Issues/tJpdates
a. Fit for Life PEDC Team successfully cornpleted the competition.
b. Nlo respanse from Lindmark Outdoor Advertising regarding billboard lease and adveriising issues,
c. Received proposal from Adams Engineering regarding industrial park projects,
d. Brush clean-up, tree trirnming and fence line clearing on YEDC property fronting l9th St. NW/Campbell
St. Jimmy Nicholson's Probation and Parole crews will continue ihe work unti] compJeted, weather
permitting.
89
Paris EcQnomic Deveioprnent Corporatian Uirector's Report
F'ebruary 8, 201 l
e. Chamber Legislative Committee met and wi11 continue to finalize pric3rities and recommendations for
the upcoming legislative session. Apri) 5-6 Larnar Counry Day in Austin,
f. Warking on production of marketing video for recruiting and business attraction (script out]ine
attached.)
g, See attached notes from recent IFDC Leadership Conference attached for review and discussian,
including notes on the competitive manufacturing environment in Tijuana, Mexico.
h. See attached Home Improvement Tax Incentive Ordinance from Richardson.
lliversi y Taskfarce and Relaled Issues
t Gonducted successful Ministerial Alliance and Workforce Solutions NE TX job skills workshop event held
in January. Job fair pianning underway for February 2011 event.
( Diversity Taskforce planning continues ?hursday, FebruaiN l Q`h from 6-9 p.m., including discussion of
Leadership and You1h Summit Events, and plan of work for 2011,
c See attached RFP issued by Workforce Solutions NE TX to procure professional services to plan and
iznpleznent Diversity Leadership Surnmit and develop Sma11 Bussness Diversity Policies and Procedures and
Best Practices project. Will pursue partnership and funding with City of Paris, PEDC and WF Solutions
NE 7'exas. Proposal evaluation team will be formed io review prapasals and make recommendations.
Upcoming~Meetings dnd Events
TX Association of Manufacturers, Team Texas ineeting and TEDC R'inteT Legislative Conference in Austin,
February ] 5-l 8; Industrial Managers Mtg. February l 5; Paris Living Annua] Lvncheon February ) 7; NAACF
Banquet February 19; President's Day February 21; Lion's Club presentation February 24; Paris Ciry Council
Quarterly Report February 28; Spring Break March 14-18.
~ . 90
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Prepared for:
Steve Gilbert, PEDC Director
January 12, 2011
Retai) Attractions, LLC
12150 E 961" St N, Suite 202
Owasso, Oklahoma 74055
Phone (918) 376-6707
www.retailatfiractions.com
99
P R IS
MARKET ASSESSMENT
MARKET ASSESSMENT EXECUTIVE SUMMARY Pa9e 2
HISTORY LOCATION AND ACCESSIBILITY
Located in the Heart of Red River Valley, Paris, Texas was founded in 1839 and became the
Lamar County seat in 1844. Paris became incorporated in 1845 and has grown to p[ay a major
role in a large regional economy. Paris is the core city of an 11-county area of Nartheast Texas
and Sautheast Oklahoma as the hub of retail trade, manufacturing, farming, medicai care,
banking and finance as well as in other ecanomic segments in the region. Paris is dissected by
US 271 and US 82, State Highways 19 and 24, and is just north of Interstate 30. This
transportation infrastructure makes it conveniently accessible to all parts of the state and to
consumers in the region. Paris is a regional retail hub for 20+ smaller northeast Texas and
southeast Oklahoma communities.
DEFINITIUN OF TRADE AREA
Map 1/ Paris Primary Trade Areo
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ASSETS TO DEVELOPMENT
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As previously stated, Paris serves as the retail source for the Lamar Gounty as well as for the
nearby towns of Commerce, Hugo, Idabel, and Mt. Pleasant, among others. Residential
construction totals show an increase af new residential homes in the past five years. Average
daily traffic counts indicate that the Paris area is a regional collection point for retail shopping
oppartunities from every direction.
- 100
MARKET ASSESSMENT EXECUTIVE SLIMMARY
Page 3
GROWTN
Growth in the trade area far Paris is dynamic, with a 3.63% increase in population over the
pasf decade to 196,983 residents and an additional 1.49% of growth and a population af
199,926 projected by 2015. "fhe Paris city limits population has grown 2.44% over the past
decade and is projected to grow another 1.30% by 2015. The trade area has a long growth
history, showing a 7.64% growth increase from 1990-2000.
Chcrrt l: Population Growth / 2010 / Paris Trade Area
Trade Area Population
205,000
;
200.000
- -
195,000
-
190,000
.
185,000
-
z$a,oaa
175.000
-
170,000
165,000
-
160,000
- -
1990 Census
INCOnnE
2000 Census
2010 Estimate 2015 Projection
The average hausehold income in the Paris trade area is $48,343 (estimated) for 2010. Uf the
households in the Paris ciky limits, 34.53% have an averags annual income at or above
$50,000, and 70.31% are family households. Average and median incame of househoids in
the Paris city limits and trade area appears below in Tabfe 2.
Table 2: Household lncome / 20 10
City Limits
$46,056
$32,130
$19,401
Lamar Gounty
$49,326
$36,897
$19,942
Trade Area
$48,343
$35,460
$1$,969
101
MARKET ASSESSMENT EXECUTIVE SUMMAf2Y
RETAIL ENVIRONMENT
Page 4
Total reta+l sales in 2010 for the Paris Trade Area were $2,458,155,665. There are several
categories which exibit tremendous leakage, and the totaled leakage for 2010 was
$461,690,278. Key categories are listed in Table 3. See Map 1 for trade area definition.
Table 3: Opportunity Gap / 2014 / Parrs Prirnary Trade Area
.
Furniture & Home Furnishings
$14,224,639.00
Electronics & Appliance Stores
$27,944,716.00
Home Centers
$25,223,384.00
Grocery Stores
$79,488,746.00
Specialty Food Stores
$9,060,582.00
Health & Personal Care
$18,$51,901.00
Clothing
$ 27,126,497.00
Jewelry
$4,685,041.00
Sporting Goods, Hobby, Books
$10,648,724.00
Office Supplies / Stationery / Gifts
$i 1,102,699.00
Full-Service Restaurants
$56,106,577.00
Limited-Service Restaurants
$18,216,175.00
Paris has a very dynamic retail market and all evidence indicates that the market will remain
strong and even grow over the next few years. Retailers and restaurants daing business in the
City of Paris report sales above projections and customer voiumes indicate a strong regional
draw. Restaurant volumes are remarkable, with some casual dining entities reporting sales
that are sometimes double the amount of same store sales in larger, more densely popufated
market areas.
Ths thousands of vehicles flowing through Paris support strong retail and restaurant sales both
now and in the future. Paris's geographic locatian in the north eastern region of the state,
along major Interstate, State, and US highway systems guarantee the City of Paris wifl
continue to see extremely high average daily traffic count numbers.
102
MARKET ASSESSMENT EXECUl'IVE SUMMARY
EDUCATION AND OCCU PATION
Page 5
42.21 % of the population in the trade area has pursued sorne type of college education and
20.75% hold a college degree. Within the City of Paris, 46.46% of the population has at least
some post-secondary education and 24.94°l0 of the popuiation has a coliege degree.
Chart 2: Education Level Distrr'butron / 20 10 / Paris Trade Area
Educational Attainment
■ L.essthan9th grade
■ Some HighSchool, nodiploma
• High Schaol Graduate (orGED)
■ Some College, no degree
■ Associate Degree
11 Bachelor's Degree
OF Master's Degree
= ProfessionalSchoalDegree
Doctorate Degree
The majarity af the population in the Paris trade area is engaged in White Collar occupations,
with 39.68°!o in management, business or financial or other professional positions and another
13.42% in sales or office positions. Only 4.09% of the population within the trade area is
unemployed which is considerably below the national average.
HOUSING
67.87% of the homes in the Paris trade area are owner-occupied, reflecting most residents
have the ability to own a home. The median value of all owner-occupied homes is $72,4$1,
and 11.50% of a{I homes in the area are less than ten years old_ "fhere have been 89 new
construction home building permits issued in the previous five years (2006-2010), and the total
value of the residential permits for the five year period was $8,783,218 for an average value of
$9$,68$.
103
MARKET ASSESSMENT EXECUTlVE SUMMARY Poge 6
AGE
Paris has a strong presence of young aduits, with 35.24% of the trade area population in the
18-44 age group, and adults age 65 and up comprised 16.06% of the total population.
Table 1: Popvlatron Age Distrrbution / 2010 / Paris 7rade Area
0-4
14,201
7.21 %
5-9
13,373
6.79%
10 - 14
13,282
6.74%
1 5- 17
8,258
4.19%
1$ - 20
8,023
4.07%
21 - 24
10,274
5.22%
25 - 34
26,741
13.58%
35 - 44
24,380
12.38%
45 - 54
25,264
12.83%
55 - 64
21,562
10.95%
65 - 74
16,263
8.26%
75 - 84
9,963
5.46°/a
85 +
5,400
2.74%
DJSCL,4IMER
Data for this report came from Nielsen-Clarrtas Site Reports, Cdy of Paris officrals, area retailers and developers and other
proprretary sources. !t is believed fo be true and is presented in good farth. The City of Paris and Refail Attractions, LLC are
not responsibfe or liable for the outcome of any actron or inaction; consequence materral or otherwise; resulting from use of
this data in any way. Atl interesfed parties are encouraged fo complete their own due diligence as required or necessary.
- 104
2/14/2011
averview of Paris Market
~
~
a Accessible location
~ Trade area includes NE Texas & SE Oklahoma
Regional healthcare center
Diverse blend of industry with available
skilled woricforce
► Aggressive
development
philosophy with
incentives available
a
~
1 a~
IETAII ATTRACT108S-
105 1
2/14/2011
Variables at Play
► The economy
> Banking and tax iaw changes
► Corporate retai) growth strategies
> Local politics
► Local development philosophy
-~'r'~•"~
REfAII ATTRACTIONS,u<
Foundational Development Factors
¢ City size does not matter as much as
the "cool" factor (overall QOL)
M Cities are either growing or decaying
► Maximize strengths and minimize
weaknes ses (must be wilUng to get to reaiity)
► Develop public-private partnerships
k Incentives are a must
► Fewer deals-more competition
~ ..r
~
RETAII ATTRACTION4.~~
106 2
2114/2011
Development takes patience & time
► Consider the 4.2 million square feet
retail boom in Owasso, Oklahoma
• 15 years of residential growth
• 5 years of over 500 new homes
• Ideal demographics for retaiiers
(young with disposable income)
• 6 years from vision to implementation
• Storefronts that opened in 2405 were
planned in 2000 and inked in 2002
and 2003
* •
~~,,•Mwr-w.
RETAIL AT7RACTIONIu<
Develapment Philosaphy Goals
► Simplicity
► Facing Reality
► Foundation of customer service
► Can-Do attitude at every level of the
organization
► Proactive and invoived staff
► A community can hold stringent
development standards and still be
flexible
RE7All ATTRACtfOR4.- 107 3
2J14/2011
Retai) Strategy Moving Forward
~ Anafyze leakage and identify retail targets
► Preach the Paris message to targets
. Articulate the city's new development
philosophy...simplicity
► Cali on old relationships...build new ones
RfTAII AT7RACTIONS.u,
Paris Moving Forward
► Provide incentives - set your city apart
► Technology / Data
► Know the consumers in your trade area
► Utilize public-private partnerships
~ Review and streamline City's development
guidelines to help expedite retail deals
> Provide the actual sites (get in the real
estate business)
► Be patient but persistent
~
RETAII ATiRACT10Ni..
108 4
2/14/2011
Paris Trade Area
y~„y ''(r~ ~ ~ ~,;,;r;
1;-
r
~ ~ ww J ~ ~~m. t+a1* •
. _ ~.y. ~ - . ~w.r 4y, ' • ~
~ ' - - .
^"o ri
Y
,
i~u~sw t ~ ~.Y-. J• ~
,
-
~ano _ ~ r ` i : wi
- ~ . . E` ,sor~s> : • . ~ -.-1~,.,
RETAII ATTRACf [OMi
Population
Paris City Limits 26,530 2.4496 1.30%
Lamar County 50,062 3.22% 1.35%
Trade Area 196,983 3.6396 1.49%
Trade Area Populatlon
xos.ooo
mo.ooo ~
195,ODD
190.000
185,o0D
180.000
J75.ODD
vo,aoo
165,000
260,000 . . ~ ~ ~
]99oCensus 20c7o(er.sus 1010EStimatOlShojeclbn
RFTAtI ATTFACilONS,",
109 5
2/14/20'f 1
I ncome
Paris tity Limits $46,056.00 30.9996
l.amar County $49,325.71 36.3496
Trade Area $48,342.67 34.53%
mamblam kE7A11 ATTRACiIONiuc
Ed ucatian
Paris City Limits 24.94% 46.46%
Lamar County 25.39% 47.23%
Trade Area 20,7596 42.21%
RETAIt A77kACT10N5,-
110 6
2/14/2011
Workforce
Paris City Limits 53.35%
24.43% 22.22%
Lamar County 53.36%
26.89% 19.75%
Trade Area 48.18%
32.07% 19.75%
i
m mm-
RETAII ATiRAQfONS.u,
Housing
Paris City l.imits
$68,469.00 58.03% 13.2236
Lamar County
$74,594.59 69.52% 12.79%
Trade Area
$72,481.38 67.88% 11.50%
•
.
RfFAlt AITRAC710N5-,
111 7
2/14/201'!
Trade Area t7ppartunity Cap
FLrniture and Home Furntshings
5507,269
$5.405,1 S$
S 14,224,639
Electronics and Appliances
54,526,441
510,367,495
527,944,716
GroceryStores
-514,316,395
522,067,578
Y79,488,746
Health and Personai Care
-3361,709
$19.440,387
$18,851,901
Clothing and Clothing Accessories
-$17,135,196
-54,432.693
522,391,335
Sporting Goods, Mobby, Book. Music
_57,$98,67$
-510.552.160
il 0,646,724
OfflceSupplies,Stationery,Gift
-51,852,3$3
51,042,002
$11,102.699
Full Service Restaurant
-g6,899,992
44,605,563
156.106.577
Speciatfoodservices
S3,054,176
45,934,013
518,216,175
~,$~;•~.sa~
RE7AIL A7iRACT10k5.u<
Reta i I Att racti o n sStaff
~.~s% no
REIAII ATTRACiIOMS,u.
112 8
2/14l2011
113