06/05/2014MINUTES
REGULAR MEETING BETWEEN
PARIS ECONOMIC DEVELOPMENT
CORPORATION& AIRPORT ADVISORY
BOARD SUBCOMMITTEE
CITY COUNCIL CHAMBERS
PARIS, TEXAS
THURSDAY, JUNE 5, 2014
4:00 O'CLOCK PM
The Paris Economic Development Corporation and Airport Advisory Board Subcommittee
meeting was called to order at 4: 00 p.m. by Jack Ashmore, Chairman.
A. The following members were present: Chris Fitzgerald, Rebecca Clifford, Jack
Ashmore, Sue Lancaster, William Tolleson and Erik Roddy.
B. The following members were absent: Stephen Grubbs
C. Also present was Shawn Napier, Airport Director; Jerry Richey, Airport Manager;
Shannon Barrentine, Interim Executive Director, PEDC; Ashley Fendley, City
Staff; Chad Lindsey, K95.5 Continuous Country and Lauren Corbell, Paris News.
2. Approval of minutes from previous meeting (May 1, 2014).
Motion was made by Erik Roddy, seconded by William Tolleson to approve the meeting
minutes for May 1, 2014. Motion carried 5 -0.
Chris Fitzgerald arrived at 4:02 p.m.
3. Presentation by Shannon Barrentine about Marketing Cox Field.
Shannon Barrentine presented to the committee a presentation regarding marketing for the
Cox Field Airport. Ms. Barrentine spoke about the following:
Marking Cox Field
• Where?
o General Aviation Trade Shows
o Aviation / Pilot Magazines
• What?
o Target Aviation Services (Trade Shows and Personal Contacts)
o Survey current Cox Field customers:
✓ Ask them what service(s) they seek.
✓ Where are these service(s) currently being provided A3- warehouse
o Locate companies providing the needed service(s) to see if an expansion to
Paris is a possibility. If not, ask if they know of a company that is looking
at a start-up or expansion that would benefit from being located at /around
an airport. (Begin and nurture the business relationship.)
• Who?
o Personal Contact - Locate companies providing the needed service(s) to see
if an expansion to Paris is a possibility. If not, ask if they know of a
company that is looking at a start-up or expansion that would benefit from
being located at /around an airport. (Begin and nurture the business
relationship.)
o Target these types of service companies at Trade Shows.
o Advertise in General Aviation / Plane & Pilot / Aircraft Owners & Pilots
Association (AOPA) publications. (see Google list on slide 12.)
• Sample Ad's/ Brochure's
o Sherman, Texas
o Waxahachie, Texas
o Midland, Texas
o Ponca, Oklahoma
o St. Louis, Missouri
• Next Steps:
o Find budget dollars for marketing.
o List of service needs.
o List companies that provide needed services.
o Direct market to companies — "smiling dialing"
o After initial phone call .... make a site visit to companies to have face -to-
face meeting and conversation about Paris, Texas and Cox Field's assets.
o List of trade shows that focus on general aviation industry.
o Attend trade shows and build contact list.
o Follow -up with trade show contacts.
o Work on hard copy ad for trade show booth and distribution.
The Paris Economic Development Corporation and Airport Advisory Board
Subcommittee were pleased with the informational presentation.
4. Meeting adjourned at 4:40 p.m.
APPROVED THIS 10TH DAY OF JULY, 2014.
As ore, Chairman