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12/13/2011 MINUTESParis Economic Development Corporation Meeting Minutes December 13, 2011 Board Members Staff Steve Gilbert, PEDC Present: Pike Burkhart, Sr. Present: Shannon Barrentine, PEDC Rick Poston Bruce Carr Doug Wehrman (Joined the meeting at 3:12 p.m.) Kenny Dority (Joined the meeting at 3:28 p.m.) Ex- officio Members Guest(s) Present: Mindy Moree, Chamber President Present: Pam Anglin, PJC President (Joined the meeting at 3:22 p.m.) Legal Counsel: Kent Mellyar City Council Liaison: None Laurie O'Neal, Governor's Office Fred Green, R3bi Incubator Director Jane Adams, Fred Green's Asst. Edwin Pickle, Paris City Council Bart Spivey, NE Tx. Workforce Richard Seline, Regionnovate Pike Burkhart, called the meeting to order at 3:10 p.m. Pike welcomed those present. Minutes from November 15, 2011 Board meeting were reviewed. The Minutes were approved, as submitted, by a motion from Bruce Carr; seconded by Rick Poston. Motion Carried 3 -0. Financial reports for October, 2011 were reviewed. The Financials were approved, as submitted, by a motion from Rick Poston; seconded by Bruce Carr. Motion Carried 3 -0. Steve Gilbert presented the Proposed Paris EDC Business Plan for 2012 -2014, see attached. Bruce Carr recommended that the PEDC Board consider having a retreat/workshop to discuss the proposed business plan, at length, the following week. The Board convened into executive session at 4:05 p.m. pursuant to Section 551.071, Section 551.072, Section 551.074 and Section 551.087 of the Texas Government Code to discuss and deliberate on the following: A. Section 551.071- Consultation with Attorney B. Section 551.072 — Real Property C. Section 551.074 - Personnel D. Section 551.087 — Economic Development Negotiations Paris Economic Development Corporation Business Plan - 2012 -2014 DRAFT TEXAS P f�' A.. R I S BUSINESS PLAN (2012 - 2014) 1 Paris Economic Development Corporation Business Plan - 2012 -2014 91;Mi I I ' S !� ..; �aa14r ,��E��n.,�t�t.�r.�.,.tr,•.. Forward The proposed Business Plan will transform the structure, function and operations of the Paris Economic Development Corporation (PEDC) and have a "world- class" impact on Paris, Lamar County, Texas and the entire Northeast Texas Red River Region. Key features and assumptions are as follows. The Business Plan is: 1. Based on the recommendations provided by Richard Seline, Principle of Regionnovate, Inc., and based on work from the original four working groups. 2. Implemented by civic engagement and designed around: A. 1 Civic Leadership Steering Committee. B. 2 Major Initiatives. C. 5 Implementation Strategies conducted by 5 Working Groups. 3. Supported by the PEDC Staff with minimal additions. 4. Implemented by five PEDC - appointed working groups, made up of PEDC Board members, volunteer civic leaders and partner groups and organizations. 5. Implemented over a 3 -year period (2012 - 2014). 6. PEDC budget neutral and initially funded within PEDC's existing budget of $1 M per year. 7. Expanded through fund raising activities for specific efforts and activities. 8. Built on a funding model of: A. 1/3 local PEDC and partner funds. B. 1/3 state and /or federal funds. C. 1/3 private funds from foundations and corporate support. For more information about Paris, Texas contact the Paris Economic Development Corporation at (903) 784 -6964 and visit www.12arigexasusa.com. Look for us on Facebook and Twitter. Paris Economic Development Corporation Business Plan - 2012 -2014 Table of Contents Section Forward PEDC Purpose, Goals & Duties (2010 Updated Bylaws) Introduction Moving From Traditional Recruiting to an Innovation -Based Strategy Community /Civic Engagement Implementing the Roadmap for Paris and the Red River Region Project Management Process Implementation Structure Two Initiatives and Five Implementation Strategies PEDC Staffing and Budget Plan PEDC Fixed Cost Budget Impact Key Staff Responsibilities Additional Tools and Support ParisTexasUSA Dashboard Richard Seline Phase 1 Deliverables Richard Seline Phase 2 Proposed Scope of Work and Deliverables Current PEDC FY 201 1 -12 Budget Review Current Budgeted Fixed Operating Costs Proposed Staff Additions to Fixed Operating Costs Existing Obligations in Budget New & Existing Industry Projects Balance Year I Operating Budget Allocation to Working Groups for 5 Strategies Current FY Budget Summary Recommended Board Actions 3 -Year Staffing and Resource Plan & 3 -Year Financial Pro -Forma Global Recruiting & Attraction and Industrial & Commercial Market Positioning Strategy 1: Civic Engagement & Leadership for Economic Growth Strategy 2: Global Recruiting, Attraction and Market Positioning Strategy 3: Advanced Manufacturing Academy and "Talent Ready" Entrepreneurial Resources and Rural Innovation Initiatives Strategy 4: Entrepreneurial Resources Strategy 5: Rural Innovation Initiative A Model of Success to Be Shared . � 1 Page 2 4 7 -11 12 -13 14 -15 15 16 18 19 20 22 23 24 P Page 2 4 7 -11 12 -13 14 -15 15 16 18 19 20 22 23 24 Paris Economic Development Corporation Business Platt - 2012 -2014 DRAFT Purpose, Goals & Duties (2010 Updated Bylaws) The following information describes the Paris Economic Development Corporation (PEDC). The purpose, goals and duties are defined in our bylaws and is consistent with the desire of the voters of Paris, Texas when they approved the Type A local $.0025 (1/4 penny) sales tax that provides operating funds for PEDC. The PEDC board of directors is appointed by the Paris City Council. The board approves the annual budget, plan of work and monitors finances of the organization. PEDC's Purpose To promote, stimulate and enhance economic development in Paris and Lamar County. PEDC's Goals 1. To create new jobs and retain existing jobs. 2. Conduct planning, research and job training activities to promote: A. Business retention and expansion. B. Formation of new business. C. Business attraction. 3. Develop and implement marketing strategies to promote PEDC's programs and services and educate stakeholders. PEDC's Core Business To Drive the Economic Development Process for Paris and Lamar County. We will strive to: 1. Earn our Role as Paris' Lead Organization for Business Recruiting, Retention, Expansion and Job Creation. A. Serve as the Single Point of Contact for Prospects. B. Develop & Nurture Collaborative Partnerships. 2. Promote and Market the Paris, Texas Brand and our Location Advantages. A. Launch Targeted Marketing to Fill Project Pipeline. B. Create a Quick Response Proposal Management Engine. C. Provide Information and Tools for the Development & Real Estate Community. 4 3. Listen to Business and Industry and Champion Pro - Business Public Policy, PEDC Basic Duties The following duties will be the focus of the PEDC Board and Staff: Strategic Planning l . Develop an overall ED plan for the City, including long- and short-term goals to be approved by City Council. Managing Resources 2. Manage finances within the law for economic development goals that have a direct benefit to the citizens of Paris, Lamar County, Texas. Develop parameters for ED funding requests and collaborate with the City and County to negotiate and implement ED funding agreements. Accountability Reporting 4. Prepare & submit to City Council by June 30a' annually: A. Updated ED plan. B. Proposed annual budget and plan of work with programs, projects and tasks for the fiscal year. 5. Present Quarterly Reports (Jan., Apr., Jul., Oct.) and an Annual Report to City Council by Feb. 151 P R 1. S l��,;r,�r��� l�.:,1,;, „, " "fr,,,,p"?,,,:,. Purpose, Goals & Duties (2010 Updated Bylaws) The following information describes the Paris Economic Development Corporation (PEDC). The purpose, goals and duties are defined in our bylaws and is consistent with the desire of the voters of Paris, Texas when they approved the Type A local $.0025 (1/4 penny) sales tax that provides operating funds for PEDC. The PEDC board of directors is appointed by the Paris City Council. The board approves the annual budget, plan of work and monitors finances of the organization. PEDC's Purpose To promote, stimulate and enhance economic development in Paris and Lamar County. PEDC's Goals 1. To create new jobs and retain existing jobs. 2. Conduct planning, research and job training activities to promote: A. Business retention and expansion. B. Formation of new business. C. Business attraction. 3. Develop and implement marketing strategies to promote PEDC's programs and services and educate stakeholders. PEDC's Core Business To Drive the Economic Development Process for Paris and Lamar County. We will strive to: 1. Earn our Role as Paris' Lead Organization for Business Recruiting, Retention, Expansion and Job Creation. A. Serve as the Single Point of Contact for Prospects. B. Develop & Nurture Collaborative Partnerships. 2. Promote and Market the Paris, Texas Brand and our Location Advantages. A. Launch Targeted Marketing to Fill Project Pipeline. B. Create a Quick Response Proposal Management Engine. C. Provide Information and Tools for the Development & Real Estate Community. 4 3. Listen to Business and Industry and Champion Pro - Business Public Policy, PEDC Basic Duties The following duties will be the focus of the PEDC Board and Staff: Strategic Planning l . Develop an overall ED plan for the City, including long- and short-term goals to be approved by City Council. Managing Resources 2. Manage finances within the law for economic development goals that have a direct benefit to the citizens of Paris, Lamar County, Texas. Develop parameters for ED funding requests and collaborate with the City and County to negotiate and implement ED funding agreements. Accountability Reporting 4. Prepare & submit to City Council by June 30a' annually: A. Updated ED plan. B. Proposed annual budget and plan of work with programs, projects and tasks for the fiscal year. 5. Present Quarterly Reports (Jan., Apr., Jul., Oct.) and an Annual Report to City Council by Feb. 151 Paris Economic Development Corporation Business Plan - 2012 -2014 9 = k 91IRZA&I Oil Introduction In 2011 PEDC Board of Directors engaged the Paris and Lamar County, Texas community leadership in a community -wide strategic planning process. This process included identifying our strengths, weaknesses, opportunities and threats (SWOT) and analyzing 7 Critical Issues related to our community's future. As a result of the process, PEDC engaged Regionnovate, Inc. to facilitate a "roadmap" to chart a course for future economic development of not only Paris, but the broader Red River Region. This three -year PEDC business plan takes into consideration the original SWOT analysis and aligns with the priorities and 7 critical issues in the community -wide strategic plan. Implementing this business plan will be a focused priority of the PEDC staff and board from 2012 through 2014, and beyond. PEDC Business Plan 2012 -2014 Aligning with 7 Critical Issues Global Manufacturing & Diversity Retail Development Strategy Initiative Issue 1. Develop long -range plans to ensure abundant Issue 7. Improve community image on water for our targeted industries. diversity. Issue 2. Implement aggressive business retention and expansion programs and other actions to decrease the risk of closure of our top employers. Issue 3. Develop long- and short -range plans to address aging infrastructure (water, sewer, roads, etc.) to ensure we are "shovel ready" for new industry expansions. Civic Leadership & Public Policy Issue 4. Enhance the depth and consistency of the local leadership pool with a shared vision of our future. Issue 5. Advocate for, and develop aggressive plans Issue 6. Cultivate cooperation and to improve the transportation system, including priorities of four -lanes for Highway 24 to Commerce, coordination between and among which will provide better access to Interstate 30 and governing bodies (City, County, School other improvements as they are identified. Districts, etc.) and civic organizations. Moving From Traditional Industrial Recruiting to an Innovation -Based Strategy Historically, PEDC has conducted a very traditional industrial recruiting effort, advertising in regional and national publications and writing proposals in response to prospects from the State of Texas or from site selectors. PEDC has participated in a regional marketing alliance called the NE Texas Economic Alliance that includes Commerce, Mt. Pleasant, Sulphur Springs, Athens, Palestine and Kilgore. Since the 1990s economic development results have been minimal. More recently Paris has benefited from intermittent growth of existing businesses. It is easier to keep and grow existing companies than recruit new. PEDC will continue to visit, listen to and support our existing employers to retain and expand their local production, jobs and capital investment. 5 P R I S Introduction In 2011 PEDC Board of Directors engaged the Paris and Lamar County, Texas community leadership in a community -wide strategic planning process. This process included identifying our strengths, weaknesses, opportunities and threats (SWOT) and analyzing 7 Critical Issues related to our community's future. As a result of the process, PEDC engaged Regionnovate, Inc. to facilitate a "roadmap" to chart a course for future economic development of not only Paris, but the broader Red River Region. This three -year PEDC business plan takes into consideration the original SWOT analysis and aligns with the priorities and 7 critical issues in the community -wide strategic plan. Implementing this business plan will be a focused priority of the PEDC staff and board from 2012 through 2014, and beyond. PEDC Business Plan 2012 -2014 Aligning with 7 Critical Issues Global Manufacturing & Diversity Retail Development Strategy Initiative Issue 1. Develop long -range plans to ensure abundant Issue 7. Improve community image on water for our targeted industries. diversity. Issue 2. Implement aggressive business retention and expansion programs and other actions to decrease the risk of closure of our top employers. Issue 3. Develop long- and short -range plans to address aging infrastructure (water, sewer, roads, etc.) to ensure we are "shovel ready" for new industry expansions. Civic Leadership & Public Policy Issue 4. Enhance the depth and consistency of the local leadership pool with a shared vision of our future. Issue 5. Advocate for, and develop aggressive plans Issue 6. Cultivate cooperation and to improve the transportation system, including priorities of four -lanes for Highway 24 to Commerce, coordination between and among which will provide better access to Interstate 30 and governing bodies (City, County, School other improvements as they are identified. Districts, etc.) and civic organizations. Moving From Traditional Industrial Recruiting to an Innovation -Based Strategy Historically, PEDC has conducted a very traditional industrial recruiting effort, advertising in regional and national publications and writing proposals in response to prospects from the State of Texas or from site selectors. PEDC has participated in a regional marketing alliance called the NE Texas Economic Alliance that includes Commerce, Mt. Pleasant, Sulphur Springs, Athens, Palestine and Kilgore. Since the 1990s economic development results have been minimal. More recently Paris has benefited from intermittent growth of existing businesses. It is easier to keep and grow existing companies than recruit new. PEDC will continue to visit, listen to and support our existing employers to retain and expand their local production, jobs and capital investment. 5 Paris Economic Development Corporation Business Plan - 2412 -2414 � t In the last 20 years the number of new industry expansion projects has steadily decreased while the competition and incentive packages offered by communities has become much more aggressive. Paris cannot compete with the resources that large cities and urban regions can put on the table. Our advantages must be based on leveraging our assets (i.e. water, workforce talent and proximity to the Dallas Metroplex) as well as creating a competitive advantage through a unique Rural Innovation Initiative. This Rural Innovation Initiative is not only unique in the State of Texas, but also nationally. PEDC can differentiate Paris and Lamar County from the competition through innovation and by striving to build coalitions and partnerships to further the Red River Region brand. Community /Civic Engagement Community leadership and cooperation among governing bodies, as well as community organizations are two of the 7 critical issues. They are natural results of implementing both the Roadmap strategies and the diversity initiative. Engaging community and civic leaders in community -wide strategic planning, as well as economic development evolves over time and occurs as a process. The PEDC staff and board continually talk to, listen to and get input from a wide range of stakeholders. We will include those who want to have a say and engage in the process to support and build our local and regional economy. Ultimately, we desire broad -based ownership, support and engagement across a broad cross - section of the community, which we believe are critical to our economic development success. We initially formed a project steering committee and four working groups to develop the manufacturing roadmap. These groups met between July and October 2011 to plan, identify and recommend strategies to grow our economy through new jobs and investment. Each group had specific tasks and functions that resulted in the Roadmap recommendations presented by Mr. Richard Seline. The five implementation strategies that make up this business plan provide numerous community and leadership engagement opportunities for a wide range of people in Paris and Lamar County, as well as the region. PEDC will communicate the activities and results publicly as we go through the process and keep our efforts on the community's front burner. The diversity initiative, which launched in December 2011, ties back to the community -wide strategic plan and addresses one of the 7 critical issues. We are working to involve many people from across the community, and will have an advisory committee as we engage with the contractor, Executive Diversity Services. We will assemble the advisory committee and manage that process to its completion in 2012. In the 2012 -14 PEDC Business Plan all of these efforts will be coordinated and dovetail together, demonstrating results tied back to our community -wide strategic planning process. i lI♦ 1 In the last 20 years the number of new industry expansion projects has steadily decreased while the competition and incentive packages offered by communities has become much more aggressive. Paris cannot compete with the resources that large cities and urban regions can put on the table. Our advantages must be based on leveraging our assets (i.e. water, workforce talent and proximity to the Dallas Metroplex) as well as creating a competitive advantage through a unique Rural Innovation Initiative. This Rural Innovation Initiative is not only unique in the State of Texas, but also nationally. PEDC can differentiate Paris and Lamar County from the competition through innovation and by striving to build coalitions and partnerships to further the Red River Region brand. Community /Civic Engagement Community leadership and cooperation among governing bodies, as well as community organizations are two of the 7 critical issues. They are natural results of implementing both the Roadmap strategies and the diversity initiative. Engaging community and civic leaders in community -wide strategic planning, as well as economic development evolves over time and occurs as a process. The PEDC staff and board continually talk to, listen to and get input from a wide range of stakeholders. We will include those who want to have a say and engage in the process to support and build our local and regional economy. Ultimately, we desire broad -based ownership, support and engagement across a broad cross - section of the community, which we believe are critical to our economic development success. We initially formed a project steering committee and four working groups to develop the manufacturing roadmap. These groups met between July and October 2011 to plan, identify and recommend strategies to grow our economy through new jobs and investment. Each group had specific tasks and functions that resulted in the Roadmap recommendations presented by Mr. Richard Seline. The five implementation strategies that make up this business plan provide numerous community and leadership engagement opportunities for a wide range of people in Paris and Lamar County, as well as the region. PEDC will communicate the activities and results publicly as we go through the process and keep our efforts on the community's front burner. The diversity initiative, which launched in December 2011, ties back to the community -wide strategic plan and addresses one of the 7 critical issues. We are working to involve many people from across the community, and will have an advisory committee as we engage with the contractor, Executive Diversity Services. We will assemble the advisory committee and manage that process to its completion in 2012. In the 2012 -14 PEDC Business Plan all of these efforts will be coordinated and dovetail together, demonstrating results tied back to our community -wide strategic planning process. Paris Economic Development Corporation Business Plan - 2012 -2014 DR. AFT .1' R I S FundamenWActions Big Ideas Implementing the Roadmap for Paris and the Red River Region The process of developing the Roadmap included four working groups that included business, education and civic leaders from Paris and Lamar County. The four working groups were: 1. Recruiting and Resources 2. Project and Site Ready 3. Entrepreneur Eco- System 4. Talent Pipeline The result of the process is a Roadmap which includes recommendations and action steps in three major categories: 1. Fundamental Actions for Paris and Lamar County. 2. Big Ideas for the Red River Region, 3. Civic Engagement. PEDC Business flan 012 -2014 Phase 1 Working Stmeture and Results Rof ruffing & PMJeet & TAwt �*ipellne E- attreprreneurr R u re Sito Ready Ee"V. 51ern _J FundamenWActions Big Ideas Chic Engatgeowd Forhafi & Laumar Couatr For the Red Rt w Region Rvmv meadadow This Business Plan is based on the recommendations included in the Roadmap final report. PEDC will take ownership of many of the Roadmap's recommendations. We will incubate others, and will cultivate partnerships and alliances to take ownership of many items. PEDC cannot, and should not attempt to implement all of the recommendations. However, as the lead economic development organization in Paris and Lamar County, PEDC will be an advocate and champion of the Roadmap and will spearhead implementation. The following chart shows the existing PEDC Board and Staff Structure and General Commitments. 7 !� a A AfAlk 21 I Paris Economic De•veIopment Corporation Business Plan - 2412 -2014 PEDC° B usiness Plan 2412 -2014 Existing PEDC Board & Staff Stracture and General Commk ems h* City cmka FEDC Boad a(Diraaxs PE.pc suer trkrzy 5h�'5�roartCautr�t� t b. �yrni�ir�terxt �. kandlAereetdeim Project Management Process This business plan is based on establishing a project management process. Using a structured project management approach has many advantages and achieves the following: 1. Establishes a mechanism to achieve the desired vision. 2. Provides a process to manage the work and concentrate efforts on manageable actions. 3_ Details the work and accountabilities with a focus on doable tasks. 4. Insures uniformity and consistency. 5. Enhances and optimizes the probability of success. Proposed Implementation Structure The format of this business plan includes the following organizing features: • Encourages civic leadership. • Creates Initiative Steering Committee with 11 ers- Civic Leadership steering Committee �d S�a1iS crt • Forms Five i►'arking hmpkmentation Teams: ! Team Paris 4. Venaue Devdolmem Tbam 2. Rcd River Region 5. RurA bwoti anon Cotmca M. mufaanring A*mce W In park AVi.ce� i....:.- 3dk 3, Nb=faavring R3iflwaxa eiw" eltademvCoalidon 0 1. An implementation structure to encourage civic leadership, including: A. Civic Leadership Steering Committee with 11 members. B. Working Implementation Teams: i. Team Paris ii. Red River Region Manufacturing Alliance (R3 Alliance) iii. Manufacturing Academy Coalition iv. Venture Development Team v. Rural Innovation Council I' R I , Project Management Process This business plan is based on establishing a project management process. Using a structured project management approach has many advantages and achieves the following: 1. Establishes a mechanism to achieve the desired vision. 2. Provides a process to manage the work and concentrate efforts on manageable actions. 3_ Details the work and accountabilities with a focus on doable tasks. 4. Insures uniformity and consistency. 5. Enhances and optimizes the probability of success. Proposed Implementation Structure The format of this business plan includes the following organizing features: • Encourages civic leadership. • Creates Initiative Steering Committee with 11 ers- Civic Leadership steering Committee �d S�a1iS crt • Forms Five i►'arking hmpkmentation Teams: ! Team Paris 4. Venaue Devdolmem Tbam 2. Rcd River Region 5. RurA bwoti anon Cotmca M. mufaanring A*mce W In park AVi.ce� i....:.- 3dk 3, Nb=faavring R3iflwaxa eiw" eltademvCoalidon 0 1. An implementation structure to encourage civic leadership, including: A. Civic Leadership Steering Committee with 11 members. B. Working Implementation Teams: i. Team Paris ii. Red River Region Manufacturing Alliance (R3 Alliance) iii. Manufacturing Academy Coalition iv. Venture Development Team v. Rural Innovation Council DRAFT Paris Economic Development Corporation P R I S Business Plan 2012 -2414 r,, ......... ,, 2. Each implementation team will Two Distinct PEDC =did .[nu a rt es have responsibility for one of five & F% Focused I ternenId onr Slra xes implementation strategies. The mom five strategies are in two distinct PEDC -led initiatives. Initiative 1: Global Recruiting & Attraction and Industrial & Commercial Market Positioning A. Civic Engagement and Leadership for Economic Growth B. Global Recruiting, Attraction and Market Positioning C. Advanced Manufacturing Academy and "Talent Ready" lnitia&o 1: Global Recruiting & Inilia&a 2: Attraction and h%dzwrial & Entvprmeurial Resawrir Commercial iVarket Pwxontng & Rural Innovadon Imaementadon Strategies 1, Civic Engagemew and l.eadesh'tp for Eronornic Gron-th 2. Global R.ecnuting, Attraction and Matt Positioning 3, Advanced Manufacturing Academy and "Talent Ready" Initiative 2: Entrepreneurial Resources & Rural Innovation D. Entrepreneurial Resources E. Rural Innovation Initiative Implementation straxec es 4. Entrepreneurial Resources 5. Rttral Innovation 3. A project management framework for each strategy that is supported by the PEDC staff team. The project management framework includes the following items: Action Steps Timeline Staffing Funding Partners Measurable Results Each strategy has a purpose /scope statement, which is the sum of all the action steps and measurable results. The five implementation strategies provide a structured breakdown of the work to be accomplished by PEDC board, staff, civic volunteers and partners. Each of the five strategies includes specific action steps, timeline, resource requirements (funding and staffing responsibility) both internal and external to PEDC, as well as measurable results for each action step. 6 Paris Economic Development Corporation Business Plan - 2012 -•2014 Implementation Structure The following implementation structure will be used to organize the PEDC board of directors, staff, civic leader volunteers and partner organizations to achieve the desired results. The PEDC Bylaws allow the Board to form working groups to achieve its purpose as follows: Section 4.44 Implied Duties. The Board is authorized to do that which the Board deems desirable to accomplish any of the purposes or duties set out or alluded to in Section 4.03 of these Bylaws and in accordance with State law. � 01IRZA"I IA,r.•e4f(, t i 9 . i A.'f'. ? .L }:9..:: r„1! Implementation Teams ofCWtc Leader Volunteers • Each strategy is spearheaded 7.n�b4•u� rEnc an�zd by an r'sspkmeafir n team. impismmrodvj d ar - 3.t�e�betsiiiges: n Each implen]eatalionteam * • AikasinneREDCBaadx • GSri- lafd�rnfnst�+crs. Team Paris a trawl* *=Aiw � • ACademtT R3Aliance Coalition • ratuty "#Mbldmrs). Section 6.04 Officers'Authority and Duties. A. The Chairman shall be the presiding officer of the Board with the following authority: (4) Shall have the authority to appoint standing committees to aid the Board in its business undertakings or other matters incidental to the operation and functions of the Board. PEDC" Business Plan 2012-2014 Proposed Implementadon Stx cme ChIcLeadersb ip Steens alellnl i e TeamParis R3A arace Nlfg, Acadcw-y coaliffOR 10 Paris Economic Development Corporation Business Plan - 2012 -2014 W At Two Initiatives and Five Implementation Strategies A strategy is the overall approach an organization follows to achieve the desired results. The Roadmap presented a wide range of recommendations that were developed by engaging and listening to community leaders with the goal of aggressively and proactively creating our economic future. As Paris and Lamar County's lead economic development organization, the PEDC is charged to spearhead an implementation plan. The following five implementation strategies encompass and organize the Roadmap recommendations into a doable, measurable set of action steps that provide the day -to -day focus for PEDC's board, staff, civic leader volunteers and partner organizations. Strategy 1: Civic Engagement and Leadership for Economic Growth Paris EDCwill encourage and support the business and civic leadership of our community and region to actively engage in crating our economic future. Strategy 2: Global Recruiting, Attraction and Market Positioning Paris EDC will lead economic development efforts to recruit and attract new industry, jobs and capital investment as well as keep and expand existing companies in Paris and Lamar County. Strategy 3: Advanced Manufacturing Academy and "Talent Ready" The talent pipeline for Paris and the Red River Region is prepared to meet the needs, requirements and expectations of current and future business and 'industry. Strategy 4: Entrepreneurial Resources Paris EDC will continue support of the Red River Region Business Incubator (R3bi) and establish a regional venture development organization to create a dynamic environment (an eco- system) supporting small business and entrepreneurs. Strategy 5: Rural Innovation Initiative Paris EDC will lead the State of Texas as a rural region committed to building a culture of innovation. I1 L'—!: P R I S Two Initiatives and Five Implementation Strategies A strategy is the overall approach an organization follows to achieve the desired results. The Roadmap presented a wide range of recommendations that were developed by engaging and listening to community leaders with the goal of aggressively and proactively creating our economic future. As Paris and Lamar County's lead economic development organization, the PEDC is charged to spearhead an implementation plan. The following five implementation strategies encompass and organize the Roadmap recommendations into a doable, measurable set of action steps that provide the day -to -day focus for PEDC's board, staff, civic leader volunteers and partner organizations. Strategy 1: Civic Engagement and Leadership for Economic Growth Paris EDCwill encourage and support the business and civic leadership of our community and region to actively engage in crating our economic future. Strategy 2: Global Recruiting, Attraction and Market Positioning Paris EDC will lead economic development efforts to recruit and attract new industry, jobs and capital investment as well as keep and expand existing companies in Paris and Lamar County. Strategy 3: Advanced Manufacturing Academy and "Talent Ready" The talent pipeline for Paris and the Red River Region is prepared to meet the needs, requirements and expectations of current and future business and 'industry. Strategy 4: Entrepreneurial Resources Paris EDC will continue support of the Red River Region Business Incubator (R3bi) and establish a regional venture development organization to create a dynamic environment (an eco- system) supporting small business and entrepreneurs. Strategy 5: Rural Innovation Initiative Paris EDC will lead the State of Texas as a rural region committed to building a culture of innovation. I1 Paris Economic Development Corporation Business Plan - 2012 -2014 PEDC Staffing and Budget Plan I = t - a ' I S PEDC Fixed Cost Budget Impact To implement years 1 and 2 of the 3 -year business plan the following budget details are proposed. After the initial 1$ months of implementation, the PEDC will assess progress, update implementation plans and prepare the 3rd year budget. Additional Staff Resources Year 1 Current FY Year 2 1. Shannon Jones from PT to FT w/Benefits $10,101 $13,46$ 2. Fred Green transition to Project Manager Role 0 0 3. Create new Incubator Operations Manager Position to assume day-to-day operations by October 2012, hired July 2012 13,750 55,000 4. Add College Intern for Data Analysis and Project Support 5000 5000 Total $28,851 $73,46$ Key Staff Responsibilities and Focus To implement the 3 -year business plan the following staff responsibilities and focus will begin immediately: Steve Gilbert Shannon Barrentine Shannon Jones Fred Green 1. Overall Planning and 1. Represent Board & l . Full -time receptionist 1. Day -to -day Incubator Leadership w /Steering Executive Director. (telephone and front Management. Committee, Community 2. Participate w/Key office). 2. Transition to Key Project & Civic Engagement. Prospects, Partners, etc. 2. Assist on all Management role for 2. Fund Raising (State, 3. Financial Management/ office /clerical. Entrepreneurial Federal, Private). Compliance. 3. Backup budget and Resources & Rural 3, Re- Branding, Marketing 4. Board & Affiliate financial support. Innovation Initiatives. Sales Pitch and Web -Site Support/Open Meetings 4. Assist with meeting and 3. Define Responsibilities, Portal Launch. Compliance, Minutes, etc. event planning and Recruit and Train New 4. Team Paris & R3 5. Implementation Structure logistics. Incubator Operations Alliance Engagement: Coordination & Support. 5. Assist on prospect Manager. Marketing, Sales (Sara 6. Meeting and Event proposal and visit Lee Facility, 4 Trade Planning and Logistics. preparation. Missions, Existing 6. Allow Shannon Prospects, Lead and Barrentine to engage Proposal Development more on program of work and follow -up). activities. 5. Rural Innovation Initiatives. 6. Diversity Initiative Leadership. 12 Paris Economic Development Corporation Business Plan - 2012 -2014 a t A P R I Additional Tools acrd Support As a key part of this plan, the Board is requested to approve two additional tools and an extension of Richard Seline's contract. Data Analysis Tools Richard Seline 6 -Month Contract Extension for Phase 2 Implementation L Research 360° Analyst (National) & EMSI Economic 1. Identify and Cultivate Phase 2 Funding Opportunities. Forecaster and Economic Impact (10 County Region). 2. Facilitate 2 Board and Civic Leadership Retreats. 2. Annual License Fee: $15,995. 3. Develop Sales Pitch, Marketing Materials and Briefing 3. We will redirect spending of $5,422 to support the cost of Package for Global Brand Company Meetings. this license: 4. Develop Design and Content Outlines for Launch of a. NE Texas Economic Alliance Membership ($3,000) ParisTexasUSA Website Portal. b. Sites On Texas License Tool ($1,622) 5. Convene and Launch Rural Innovation Strategy Meetings c. Synchronist Database Tool ($800) with UT Dallas, other Universities, State and Federal 4. Net Operating Cost Increase: 110,575 ($881 /month Departments and Agencies, Scientist and Researchers to annually; $7,930 in current FY) Form Rural Innovation Council. 4. 6. Identify, Facilitate, Plan and Organize Initial Best Project Components. Practice Conference Calls and Site Visits for Working — Identify every city in the nation that looks like Paris Teams and Key Civic Leaders. Term: December 2011 —May 2012 6. Develop and Recommend Policies, Programs, Support Fees: $60,000 plus Reasonable Expenses, capped at — Identify peer city retail and commercial footprints. $10,000. 5. On -Site Visits: Minimum of 4 trips to Texas during Phase 2. 13 Data Analysis Tools Uses for Paris EDC Richard Seline Deliverables: Phase 1 Research 360° Analyst (National) & 1. Form Project Advisory Teams of Community Leaders and FMSI Economic Forecaster and Economic Impact (10 Stakeholders. 1 Convene, Engage and Facilitate Group and One -on -One County Region) 1. Standardized reports for new marketing materials. Meetings. 2. Interface all data with existing website for real -time data. 3. Gather and Analyze Quantitative, Qualitative and 3. Most up -to -date, current demographic data in the market Anecdotal Data and Facts. place. 4. Conduct Benchmarking and Best Practices for Key 4. National data sets for peer and competitor analysis. Project Components. — Identify every city in the nation that looks like Paris 5. Assess our Competition. statistically and compare mix of business and industry. 6. Develop and Recommend Policies, Programs, Support — Identify peer city retail and commercial footprints. and Investments for Immediate, Near and Long -Term 5. Federal funding data for past 7 years based on peers & Actions. competitors. 7. Conduct On -Site Presentations of Findings and 6. Nationwide Dunn & Bradstreet data for: Recommendations During all Phases of the Process. - "Targeting prospects. 8. Access to and Advocacy on Our Behalf to National and — Existing business intelligence. State Network and Relationships. — Identifying supplier and customer networks. 9• Introduce Paris, Texas to National Audience of Thought 7. — Asset mapping. Employment, occupation and wage data (10 year history, Leaders. I0.1dentify and Open Doors to State, Federal and Private current year, 10 -year projection, including nationwide Funding Sources. l Udentify Specific Industry Targets and Prospects for Trade 8. quarterly employment and wage data. Input/output model for economic impact analysis and Missions, Relationship Building and Recruiting. cost/benefit. 12.Create a Framework for Community Buy -In and Support 1. New job wage impact on retail sales, resulting in sales for PEDC and Economic Development. 13.Produce Marketing Content Based on Our Assets. tax revenue gains. 2. Industry output and industry cluster analysis. Expenses Through November 2011: $75,000 plus Expenses. 13 Paris Economic Development Corporation Business Plan - 2012 -2014 Current PEDC FY 2011 -12 Budget Review so0 A 1pqzm ►� l.r.,r q,n /A:. brt•r.t �.i t °�ryt<<.yr•,, . Budget Item Amount 1. Current Budgeted Fixed Operating Costs A. FT Salary, Benefits & Auto SG & SB $241,945 B. Supplies, Postage, Phone Util., Equip., Publications, Ins.,/Bonds 26,450 C. Travel Food, Misc., Training, Memberships 45,500 D. Advertising 40,000 E. Industrial Park Maintenance 18,000 F. Audit 5,000 Total Current Fixed Costs $376,895 Proposed Added Costs for FYI1 -12 See 2. Below W-5-1 Total Revised Fixed Costs S405746 2. Proposed Staff Additions to Fixed Operating Costs A. Shannon Jones from PT to FT w/Benefits +$10101 FYI 1 -12, +$13,468 Yr. 2 $10,101 B. Fred Green transition to Project Manager Role o Cost C. Create new Incubator Operations Manager Position to assume day -to -day operations by October 2012 hired July 2012 (+S13,750 FYI 1 -12, +$55,000 Yr. 2 13,750 D. Add College Intern for Data Analysis and Project Support +$5,000 annually) 5,000 E. The additional $28,851 will be split 50150 between New & Existin Indusa Ex enses. $28851 3. Existing Obligations in Budget A. Chamber Contract/Depot Office Lease $60,000 B. Incubator and SBDC Support 95,500 C. Retail Attractions Contract 33,000 D. Rachel Scbory Marketing & Research Contract 17,000 E. Campbell's Soup Solar Project Incentive 100,000 F. TCIM Incentive 125,000 G. Project Fresh Air Incentive 250,000 H. Rogers-Wade Incentive IM0000 Total Bud eted Obligations $710.500 4. New & Existing Industry Projects Balance Available Balance as of 10/31 $407,699 A. Diversity Initiative PEDC Share 30,000 B. Paris Living Agreement 10,000 C. Additional Fixed Costs 28,851 D. Research 360 °Anal st & EMSI Tools ($15,995 total with $5,422 redirected 10,575 E. Richard Seline Contract Extension Fees + Expenses) 70,000 F. 5 Strategies Budget Allocation to 5 Working Teams 200,000 G. Available Balance in New & Existing Industry Projects 58,273 14 Paris Economic Development Corporation Business Plan - 2012 -2014 DRAFT 1. l S Budget Item Amount Year 1 Current FY Operating Budget Allocation to Working Groups for 5 Strategies A. Civic Engagement and Leadership for Economic Growth $15,000 B. Global Recruiting, Attraction and Market Positioning 75,000 C. Advanced Manufacturing Academy and "Talent Ready" 50,000 D. Entrepreneurial Resources 30,000 E. Rural Innovation 30 000 Total S Iit 50/50 from New & Existin Industry $200,000 Notes on Proposed Uses: A. Training, Best Practices, Develop Metrics & Performance Re ort Card, Fund Raising Efforts, Public Policy Agenda. B. Site Visits, Marketing Materials, Website Portal, R3 Alliance. C. Student Sponsorships, Best Practices. D. Resource Guide, Grant Match, Best Practices. 1. Forum, Network Su ort, Grant Match, Best Practices. Current FY Budget Summary PEDC & City Council-Approved FY 2011 -12 Budget $1,522,500 1. Total Current Fixed Costs $376,895 2. Proposed Added Fixed Costs to Implement Business Plan 28 851 Total Revised Fixed Costs $405,746 3. Total Budget Obligations $710,500 4. New & Existing Business Balance as of 10/31/11) $407,699 A. Diversity initiative (PEDC Share 30 000 B. Paris Living Agreement _ _ _ _ 1400 C. Additional Fixed Costs 28,851 D. Research 360 °Anal st & EMSI Tools $15,995 total with $5,422 redirected 10,575 E. Richard Seline Contract Extension (Fees + Expenses) 70,000 F. 5 Strategies Budget Allocation to 5 Working Teams 200,000 G. Available Balance in New & Existing Industry Projects 58,273 5. New & Existing Business Expenses to Date $27,406 Total Budget with All Recommendations Items 1, 3 4, 5 $i 22 500 Recommended PEDC Board Action to Adopt the Proposed Business Plan (12/11 Board Meeting) The following recommendations are provided for the Paris EDC Board's consideration and action: 1. Approve Proposed 2012 -2014 Business Plan. A. Approve Steering Committee & Implementation Team Structure per Bylaws authority. B. Approve Staff Changes & Increased Fixed Costs. (FYI 1 -12: +$28,851. Note: Year 2: $73,468 will be considered during budget process.) C. Endorse Budget Neutral Operating Expense Priorities as presented. 2. Set Date for Board Working Retreat to Determine: A. Course of Action for: 1) HW 24 Matching Funds Payment, 2) Paris Packaging Bond Debt Repayment. B. Priorities and Schedule for Civic Leadership Development Efforts. C. Steering Committee and Implementation Team Leadership, Membership. D. High -Level Prioritized Action Steps and Timelines for 5 Strategies. E. Strategy for State, Federal & Private Fundraising Opportunities. F. Input on Revisions to Marketing "Sales Pitch" Materials. 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O N en u s ca 9 Aw W x g % uigaZ nq pa4imilt aq oa 000'0£S g cy a a a ►-, N N et 'V' m � � z 4. R � ❑w❑ +t' ayi U 3 r wo E "" ° ec old o q IT ao c L. OJ • '.7 W V 5 R5 y 4. O l/1 . v a V 42 a o pa o Rt � a� uW)uQ40. a Q 91 ME fjAR a -I 1 0 rz W) GAS 4. 0 cd 4-4 0 I w -1allia al i. s t5 tC N 8 r Ei —0 1,'- g) 0 m 0 .0 a Js w awe 'ID C 41 e 0 cu 8 79 > 78 W n 9 u c2 vi i �6 Oi 6 In cn pp4 can julgaj, Aq paligoolls aq o4 000*oE$ O CV ce ce ce old L7 V 10 4c-* iJ > TI. kri III Paris Economic Development Corporation Business Plan - 2012 -2014 11 Is A Model of success to Be Shared The "four -leg stool" of economic development provides a basic idea of the key components that a local economic development organization should address with its plan of work. With adoption of this proposed 3 -Year Business flan the PEDC Board strives to be a best practice model of successful economic development in a rural community and region. This business plan will make strides to restoring the competitive advantage of Paris and Lamar County and Northeast Texas. Our plans, strategies, processes and methods will be shared to assist other communities create their own local economic future by recognizing their assets and coming together as civic leaders to create success unique to their community. Economic Development Four -Leg Stool Small Business & Entrepreneurial Support Pro - Business Public Policy Business Marketing, Retention 1, ° !t 1 !, Recruiting & & Expansion Attraction M 24 PEDC Board Meeting Minutes December 13, 2011 Executive session ended at 5:24 p.m. The Board reconvened into open session. As a result of executive session discussion, the Board took the following action: Doug Wehrman made a motion to conduct a Workshop Session to discussion the proposed Business Plan for 2012 -2014, in detail and consider action items as listed in the Business Plan to be held Wednesday, December 21St from 9:00 a.m. to 5:00 p.m. in the Community Room at the Depot; seconded by Kenny Dority. Motion Carried 5 -0. Rick Poston made a motion to adjourn at 5:25 p.m.; seconded by Doug Wehrman. Motion Carried 5 -0. Respectfully submitted, Shannon Barrentine Asst. Executive Director Paris EDC 2