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WITH OTHER PROPERTUES AND <br />THE OVERALL HISTORIC <br />CHARACTER <br />PLACE FOR SIGNAGE <br />ALLOWING YOU TO VIEW MIDE THE STORE <br />FRONT <br />Signs and Historic Districts <br />e Signage has long been a part of <br />historic buildings. Traditional <br />building's were designed with "built-in" <br />signage locations. Identify these <br />locations and try to work within these <br />areas. There are minor and major <br />signs on most buildings. <br />Primary design considerations of <br />signage must address size, scale, <br />height, color, and location so as to be <br />harmonious with the other properties <br />and overall historic characteristics of <br />the district and structure. <br />• <br />All signage must relate to a business <br />or service within the historic build'inig. <br />• The area directly above the transom <br />on a storefront was a common <br />location to identify the occupant. <br />• Display windows act as signage by <br />allowing the passer-by to look into, the <br />storefront. A well-designed store <br />window display says more about the <br />occupant than words in a sign. Avoid <br />filling the display window with <br />additional signage and, as a result, <br />blocking the view inside. <br />o Doors and windows do offer a <br />location for a minor sign such as <br />street address number or tenant <br />name. <br />• Avoid damaging, disfiguring, or <br />covering architectural features and' <br />details with signs. <br />• Identify the information desired on the <br />Sign. Avoid listing all services or <br />products, as the viewer will giet lost in <br />the information. <br />• Construct the sign of the most <br />durable material that can be afforded. <br />• Signage needs to be securely <br />anchored to the building or canopy <br />but must not be anchored in such a <br />way as to cause damage to the <br />Design Standards for the City of Paris, Texas 73 <br />