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CO\(B�R U�11�11�1! i��� <br />Mr. Chris Stout <br />Economic Development Associate <br />Paris Economic Development Corporation <br />1125Bonham Street <br />Paris, TX7540O <br />Mr. Stout, <br />Thank you for the opportunity to respond toyour RFP for Branding/Identity Development for the City of <br />Paris, Paris Economic Development Corporation (PEDC) and the Lamar County Chamber of Commerce <br />(LCCC). We would consider hen honor towork with you. This revised proposal is offered fO||OvviDg o <br />request from Maureen Hammond onJanuary 24.2O22. <br />After learning about your situation, we believe North Star is the ideal partner to help Paris achieve its visual <br />branding goals. As a leader in place branding, all of our work is focused on helping communities identify <br />their competitive strengths and leverage those strengths strategically, creatively, and tactically for the <br />purposes ofincreasing resident recruitment, cornnnUn|\y pride, visitation, and economic viability. Our <br />philosophy |Ssimple: Your brand should connect the soul ofwnurcommunity &Jthe heart ofyour <br />consumers. The process we use to realize that philosophy is much more complex, as it has been refined <br />and perfected over the past 20 years through partnerships with over 250 communities in 44 states. <br />Through our approach, vvevNUbe8ble0OUiecoverPahe'SoodmnunopOaUUoninQ'Ul8b8StuseOfresourcea <br />to leverage your equity in the brand, and the ideal creative identity to positively influence potential <br />residents, young families and businesses. In addition, we will provide guidance for you to coordinate and <br />deploy the brand across partners, city departments and among community stakeholders. <br />I would love to talk more with you regarding how North Star can help leaders in Paris as they shape the <br />community's identity. Please let me know if you have any questions regarding this proposal. Thank you <br />once again, and I look forward to hearing your thoughts. <br />Only the best, <br />IT1111 Ketchum I President <br />North Star Place Branding +Marketing <br />1U23Kings Ave. <br />Jacksonville, FL322O7 <br />