15 - Professional Services Agreement with North Star Place Branding & Marketing

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I If you've never been greeted by a 'Bonjour!' with a bit of twang, then you've never been to Paris, Texas. At the center of Lamar County in the northeast part of the state, Paris hangs its hat on more than its replica of the Eiffel Tower: the city not only serves as the county seat, it is also a center for industry and entertainment in the area. Companies big and small make Paris their home, from Campbell's and Kimberly-Clark to the antique shops and restaurants in the historic downtown. What's more, the city often plays host to seasonal and annual events that celebrate food, culture, and community—proving there's no better way to put itself out there than with an open invitation to residents and visitors from miles around. As economic development leaders consider ways to make investment and entrepreneurship a cornerstone of the city's future growth, they have a range of assets to feature as part of renewed branding and marketing efforts. Both the City of Paris and Lamar County have demonstrated that they are the right places for large-scale manufacturing and healthcare, for first-time business owners and long-time shopkeepers. Meanwhile, the next generation of innovators and contributors prepares to join the workforce in local schools and Paris Junior College. With that foundation, the task is to combine the area's well-defined character with the opportunities and potential that are evident in the community into an authentic, consistent brand across city and county partner organizations. Soon, Paris will have residents, visitors, and businesses thinking something ne w i n stea d of d6j6 vu. 'n��,,teE "" C' ' ' ' ' ty Sirccess- Strategy hr,11N�)s "Y'f"'N"JI, I eN "011,11,11711LU11, Our process combines a proven approach with customized creativity and out-of-the-box thinking specific to your situation. It begins with detailed research and expert -driven strategy development. Then it builds vivid brands in the real world through award-winning visual identity design and an action plan implementable by your team (or with our assistance as needed) within your budget and timeline. Given the many leaders and departments interested in a unified brand for Paris, our approach will prove especially advantageous. Research and strategy will be paramount to reaching consensus concerning the direction of the brand well before any decisions about creative elements are made. We find that the strongest connections between a community and its brand are made when everyone understands and supports the ideas that underlie the eventual logo. Thus, our process and guidance is centered first on creating understanding and buy -in to a DNA and strategic platform. This critical, foundational asset will outlive any campaign because it is the underlying truth and driving force of your community. With consensus on it, the creative decisions that follow will be relatively simple for your committee. Time and time again, we have learned that strategy unites and inspires partner compliance and ultimately changes behavior