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<br />Communities are everything - spirit, pride, livelihoods, ambitions, friendships,
<br />recreation, and most of all, home. With that point of view, Will is as passionate
<br />about community and place branding as they come. From our Jacksonville office,
<br />he manages North Star operations and is always close to clients and our work.
<br />He's advised Fortune 1000 companies, major metros and rural counties on
<br />1,5 marketing and brand strategy over his 30 years in the agency business and has a
<br />particular focus in community economic development. He has led a community-
<br />wide visioning process to create a competitive global identity for Jacksonville
<br />which involved a wide array of city leaders, stakeholder groups and sponsors. Will's never seen a
<br />trail he didn't want to take - whether its traveling to solve branding challenges in amazing client
<br />communities, or traveling for fun with his family.
<br />ucatk)n- Vanderbilt University I MBA, University of North Carolina at Chapel Hill
<br />Do� i McEache� ni
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<br />Don McEachern has been growing research based brands for more than 20
<br />years. His experience includes working for multinational advertising agencies as
<br />well as nationally recognized creative boutiques. During his time in the ad world,
<br />Don put his stamp on some of the world's most famous brands including
<br />Goldkist, Hawaiian Tropic, Suntory Bottled Water Group, Trump Plaza,
<br />Panasonic and Lanier Worldwide. For his efforts he received numerous awards,
<br />including the prestigious national Effie for marketing effectiveness and a Clio for
<br />excellent creativity. 20 years ago, Don struck out on his own. With a dream and
<br />a dollar, he launched North Star Destination Strategies, specializing in brand marketing and
<br />research for places. More than 200 nationwide communities later, Don has become a recognized
<br />expert in the exploding field of place branding and destination research. With a process that
<br />combines education, research, strategy, creativity and action, he has helped create unique and
<br />effective brands for the states of Mississippi and Florida; major downtown areas including New
<br />Orleans and Memphis and big -name cities like Jacksonville, Florida, Dayton, Ohio and Providence,
<br />Rhode Island. That same process and passion has also been applied to small cities that will soon
<br />be household names such as Petersburg, Alaska, Sebastopol, California and Warrensburg,
<br />Missouri.
<br />!!!!!6 uicatoii The University of Tennessee
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<br />North Star Place Brandin&j=gagrk"etinc iis 3ermarientil located in JaCks riville, Florida a-iid was at
<br />Led by Don McEachern and Will Ketchum, both 20+ year place brandingveteNo
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<br />team is comprised of knowledgeable professionals who specialize in research, strategy, brand
<br />creative, marketing and media. Each team member has the place branding expertise to play a
<br />unique role in crafting the community branding initiative for Paris. They have worked together o
<br />dozens of community branding projects and are ready and available to start working for Paris. I
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