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I <br />q?Vfl Ill<efchuiq� <br />& StrMeg'�'c (''),rivemiight <br />Communities are everything - spirit, pride, livelihoods, ambitions, friendships, <br />recreation, and most of all, home. With that point of view, Will is as passionate <br />about community and place branding as they come. From our Jacksonville office, <br />he manages North Star operations and is always close to clients and our work. <br />He's advised Fortune 1000 companies, major metros and rural counties on <br />1,5 marketing and brand strategy over his 30 years in the agency business and has a <br />particular focus in community economic development. He has led a community- <br />wide visioning process to create a competitive global identity for Jacksonville <br />which involved a wide array of city leaders, stakeholder groups and sponsors. Will's never seen a <br />trail he didn't want to take - whether its traveling to solve branding challenges in amazing client <br />communities, or traveling for fun with his family. <br />ucatk)n- Vanderbilt University I MBA, University of North Carolina at Chapel Hill <br />Do� i McEache� ni <br />F(.,iunii�jer - I eadersh�p 8, Strate& Dveis�ght <br />Don McEachern has been growing research based brands for more than 20 <br />years. His experience includes working for multinational advertising agencies as <br />well as nationally recognized creative boutiques. During his time in the ad world, <br />Don put his stamp on some of the world's most famous brands including <br />Goldkist, Hawaiian Tropic, Suntory Bottled Water Group, Trump Plaza, <br />Panasonic and Lanier Worldwide. For his efforts he received numerous awards, <br />including the prestigious national Effie for marketing effectiveness and a Clio for <br />excellent creativity. 20 years ago, Don struck out on his own. With a dream and <br />a dollar, he launched North Star Destination Strategies, specializing in brand marketing and <br />research for places. More than 200 nationwide communities later, Don has become a recognized <br />expert in the exploding field of place branding and destination research. With a process that <br />combines education, research, strategy, creativity and action, he has helped create unique and <br />effective brands for the states of Mississippi and Florida; major downtown areas including New <br />Orleans and Memphis and big -name cities like Jacksonville, Florida, Dayton, Ohio and Providence, <br />Rhode Island. That same process and passion has also been applied to small cities that will soon <br />be household names such as Petersburg, Alaska, Sebastopol, California and Warrensburg, <br />Missouri. <br />!!!!!6 uicatoii The University of Tennessee <br />.SII II E 111 C <br />Agerc,y ',),ac�<,giround <br />North Star Place Brandin&j=gagrk"etinc iis 3ermarientil located in JaCks riville, Florida a-iid was at <br />Led by Don McEachern and Will Ketchum, both 20+ year place brandingveteNo <br />rans, t • <br />'h St <br />he •r' <br />team is comprised of knowledgeable professionals who specialize in research, strategy, brand <br />creative, marketing and media. Each team member has the place branding expertise to play a <br />unique role in crafting the community branding initiative for Paris. They have worked together o <br />dozens of community branding projects and are ready and available to start working for Paris. I <br />