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<br />Over the last two decades, North Star has partnered with over 250 communities coast to coast,
<br />helping them become more competitive. Bottom line... communities are our passion, and we've
<br />got the success stories to prove that passion. We're closely familiar with Texas through projects in Allen,
<br />Denison, Frisco, Georgetown, Grand Prairie, McKinney, Mesquite, Round Rock and many others.
<br />Nationally, North Star has collaborated on high-level initiatives with the states of Florida and
<br />Mississippi, with well-known cities such as Providence, Rhode Island and Jacksonville, Florida, and
<br />with smaller communities like Dandridge, Tennessee and Petersburg, Alaska. All that varied expertise
<br />is important for Paris because you want a firm with the chops, credentials and gravitas to manage your
<br />project.
<br />Our portfolio of work and record of problem -solving prove that we do not offer a stock solution. Beyond
<br />a deep understanding of the tourism, economic development and relocation/workforce attraction
<br />markets, the advantage of our specialization is that our process—which a generalist agency cannot
<br />replicate—helps us obtain precisely the right insights to develop the unique community brand i• -
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<br />At North Star, we partner exclusively with municipalities, governmental entities, chambers,
<br />regions destinations and community organizations. For two decades we have helped places like
<br />Paris express what makes them distinct in an authentic and compelling way. The 3CMA (City -
<br />County Communications & Marketing Association) has awarded us multiple times with its "Brand
<br />of the Year" designation (including this past cycle for 2019) and we've won dozens of Addys and
<br />Clios. Our approach has proven its versatility with regard to creating meaningful, long-lived
<br />brands in the following places in just the past three years:
<br />Bakersfield, CA Grand River Valley, OH Placer County, CA
<br />Cecil County, MD
<br />Cumberland County, NC
<br />Downtown York, PA
<br />Elkton, MD
<br />Fayetteville, NC
<br />Georgetown, TX
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<br />Johnson City, TN
<br />Kern County, CA
<br />Lake Geneva, WI
<br />La Vista, NE
<br />Marshall, MN
<br />Osceola County, FL
<br />Santee, CA
<br />Sioux Falls, SD
<br />Turlock, CA
<br />Union County, NC
<br />York County, PA
<br />We are a creative -driven place branding firm. While others lean on research or
<br />others on tactical marketing execution, we are focused most squarely on
<br />transforming Insights into creative outcomes that resonate, inspire and move cities
<br />forward. The 3CMA (City -County Communications & Marketing Association) has
<br />awarded us multiple times with its "Brand of the Year" designation and we've won
<br />dozens of Addys and Clios. All work will be performed by our in-house creative
<br />team.
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<br />See case studies attached for comparable brands/logos and additional creative examples.
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