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I <br />',N)enence,: I ie Advantage dl a fdl Service SpedafisI <br />Over the last two decades, North Star has partnered with over 250 communities coast to coast, <br />helping them become more competitive. Bottom line... communities are our passion, and we've <br />got the success stories to prove that passion. We're closely familiar with Texas through projects in Allen, <br />Denison, Frisco, Georgetown, Grand Prairie, McKinney, Mesquite, Round Rock and many others. <br />Nationally, North Star has collaborated on high-level initiatives with the states of Florida and <br />Mississippi, with well-known cities such as Providence, Rhode Island and Jacksonville, Florida, and <br />with smaller communities like Dandridge, Tennessee and Petersburg, Alaska. All that varied expertise <br />is important for Paris because you want a firm with the chops, credentials and gravitas to manage your <br />project. <br />Our portfolio of work and record of problem -solving prove that we do not offer a stock solution. Beyond <br />a deep understanding of the tourism, economic development and relocation/workforce attraction <br />markets, the advantage of our specialization is that our process—which a generalist agency cannot <br />replicate—helps us obtain precisely the right insights to develop the unique community brand i• - <br />i:: II',)&mieina ~e <br />e <br />ExII',)&ieince & EX�Xfltise <br />At North Star, we partner exclusively with municipalities, governmental entities, chambers, <br />regions destinations and community organizations. For two decades we have helped places like <br />Paris express what makes them distinct in an authentic and compelling way. The 3CMA (City - <br />County Communications & Marketing Association) has awarded us multiple times with its "Brand <br />of the Year" designation (including this past cycle for 2019) and we've won dozens of Addys and <br />Clios. Our approach has proven its versatility with regard to creating meaningful, long-lived <br />brands in the following places in just the past three years: <br />Bakersfield, CA Grand River Valley, OH Placer County, CA <br />Cecil County, MD <br />Cumberland County, NC <br />Downtown York, PA <br />Elkton, MD <br />Fayetteville, NC <br />Georgetown, TX <br />DESIG14 <br />Johnson City, TN <br />Kern County, CA <br />Lake Geneva, WI <br />La Vista, NE <br />Marshall, MN <br />Osceola County, FL <br />Santee, CA <br />Sioux Falls, SD <br />Turlock, CA <br />Union County, NC <br />York County, PA <br />We are a creative -driven place branding firm. While others lean on research or <br />others on tactical marketing execution, we are focused most squarely on <br />transforming Insights into creative outcomes that resonate, inspire and move cities <br />forward. The 3CMA (City -County Communications & Marketing Association) has <br />awarded us multiple times with its "Brand of the Year" designation and we've won <br />dozens of Addys and Clios. All work will be performed by our in-house creative <br />team. <br />I <br />Creafive Des�gn CapabH�JesGn,,,,�I�"flc and Web i�D'age Desugn� <br />See case studies attached for comparable brands/logos and additional creative examples. <br />