15 - Professional Services Agreement with North Star Place Branding & Marketing

Home Browse Search

Fln4|RepoidandF�ImsenIaflon :At the completion ofthe initiative, vvecompile your brand into afinal presentation that summarizes the research, takes viewers through the foundational creative development (|O0D.look and color p8|ette).and through the steps ofthe action plan. Steps are |||ue1re18d using the custom deliverable designs, where applicable. We always leave time for discussion tOensure understanding, buy -in and d8en beginning 0Dthe ongoing innp|ernente\iOD Of your brand. Your final report will show the research, strategy, creative work and action plan in their entirety and will be shared digitally along with r8vv data files, VeCtO[ logo files, and your brand style guide. ASE V.VAII t OCTk Evaluation yields new information, which may lead to the beginning of a new planning cycle. Information can be gathered from concept pre -testing, campaign impact in the marketplace, and tracking studies to measure a brand's performance over time. Ideally, evaluation answers two basic questions: Have responses to the brand among target audiences changed in the way the BrandPrint intended? And have these changes resulted in action that will achieve the desired objectives of the brand? The research studies in this plan are designed to produce benchmarks and results that can be used for comparison with future studies. Additionally, our almost two decades of community branding experience have shown that true success can be seen in the spread of excitement, inspiration and innovation surrounding your brand among residents and stakeholders. Lastly, we are always available to answer questions and help with later marketing riddles. We have maintained an ongoing personal and business relationship with most of our clients, some for more than a decade. These tracking studies are outside the proposed scope of work but we wanted Paris to be aware of their future availability. &0ick [Mhedil.:::i�VVe perform social listening audits for our clients and measure not only likes, shares, and friends but also qualitative factors such as sentiment. 12 Plond � FOow We follow Upafter a year of your brand implementation todiscuss the successes you have enjoyed and hurdles that you aFeworking t0overcome. \8/8provide suggestions and direction for next steps in your continual brand integration. Braind N:iii orneteir, Getting the talk right0ltheStreet is the most important thing community can do to bolster its development efforts. Word of mouth has always been important: in this post -digital world, it is essential. With the benchmark included in your brand study, the Brand Barometer becomes a simple and inexpensive way to track your results and validate your success iOword Ofmouth advertising and resident advocacy. VV8 strongly recommend 8Brand Barometer measurement every year t0track the progress Of the c0nnmnUOitV im