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I <br />P R(,),J ECI TNAE]" II `4 <br />Getting Started Call Week 1 <br />Researcl­ <br />iftuation Analysis Weeks 1-2 <br />Research, Planning, Communications and Media Audit Weeks 1-2 <br />In -Market (Fam Tour, Focus Groups, Presentations, Interviews) TBD <br />*nline Community Survey & Brand Barometer Weeks 4-8 <br />Consumer Awareness & Perception Study Weeks 8-10 <br />Competitive Positioning Review Weeks 8-10 <br />Ili lsg)its & S'LiaIegy <br />Situation Brief & Insight Development Week 11 <br />DNA Definition Development Weeks 12-13 <br />Research & Strategy Presentation Week 14 <br />Q`EN,'1iV( <br />Creative Brief Development (Internal) Week 15 <br />Creative Workshop Week 15 <br />Foundational Creative Development Weeks 16-23 <br />Custom Deliverable Development Weeks 24-29 <br />Af tori <br />Community Communication & Rollout Guidance Weeks 30-34 <br />Brand Action Ideas Weeks 30-34 <br />Final Report & Presentation Week 35 <br />:)ioposed I..iinneHne �35 <br />VVeeiils <br />Timeline is dependent upon an efficient client appro val process, which requires that data and feedback from client <br />is received at key milestones. if the client approval and consensus process takes longer than 39 weeks, North <br />Star will In voice any remaining contracted amount at that time and reserves the right to propose project extension <br />fees at a blended hourly rate. <br />Item <br />Research, Insights & Strategy <br />Price <br />$28,500 <br />