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PEDC Board Meeting Minutes Monday, February 15, 2022 Page 3 of 5 Ms. Hammond added that in partnership with the City and Mr. Grayson Path, a range of infrastructure improvements (largely water line installation) at the NW Industrial Park have been discussed and will be performed by the City. As such, the PEDC will pursue using the expenses made by the City for these improvements as in-kind contributions towards the 20% responsibility of $ 300,000. Chairman Bray asked Ms. Hammond for an estimate of expenses associated with funding of the grant. Ms. Hammond responded with a projected total of $15,000 for engineering fees and Mr. Shawn Napier concurred with the amount stated. Mr. Coleman made a motion to approve the resolution as presented. Mr. Fendley seconded the motion. Vote: 6 -ayes to 0 -nays. Discuss and Consider Approval of Proposal and Scope of Work of North Star Place Branding and Marketing for branding and marketing services Ms. Hammond summarized and provided an update regarding the joint branding project with the PEDC, City of Paris and Lamar County Chamber of Commerce. The Branding Steering Committee consists of the following members: PEDC: Ms. Maureen Hammond; Exec. Director, Dr. AJ Hashmi; Board Member, Stephen Terrell; Board Member, City: Mr. Grayson Path; City Manager, Reginald Hughes; Mayor Pro Tem, Mihir Pankaj; Council Member, Chamber/VCC: Paul Allen; President, Jay Hodge; Chairman, Vicki Ballard; Incoming Chairman. Ms. Hammond provided an update on the Steering Committee's activity as follows: The Branding Steering Committee held interviews during the week of Jan. 101h with the five finalists selected by Mr. Grayson Path, Ms. Maureen Hammond and Mr. Paul Allen. The last interview was followed by a meeting of the Steering Committee to evaluate, discuss, and select the top bidder. Following the meeting, the selection process for the Branding/Identity Development RFP was narrowed down to two potential candidates: North Star and Chandlerthinks. Following evaluation and discussion of the two finalists Branding Steering Committee on Jan. 13th, the consensus was that both firms would be capable of delivering a great product, but the majority of members chose North Star as their top choice. Therefore, she stated that the Steering Committee is making the recommendation to move forward with North Star's proposal of $85,000. Hammond explained that there were several factors that led to the selection of North Star as the top bidder - their approach appears to be more meticulous; they have a larger team, and they more clearly identify deliverables. She also stated that North Star proposals includes the implementation of the brand in addition to proposed deliverables, which was another important deciding factor. Ms. Hammond concluded by stating the City will execute the contract instead of there being individual contracts for each entity. On Feb. 14th, 2022, Mr. Path presented the agreement to the council for approval, with the understanding that the approvals from each board approving the scope of services as presented would also be required. While all three entities have budgeted for this expense, Ms. Hammond noted that she, Mr. Path and Mr. Allen felt it was important to allow each board to review and accept the proposal and the scope of work before moving forward. Mr. Terrell added that he is really proud and excited for the community for the cross -functional group that has come together to include the three entities for a branding project. Ms. Hammond made the recommendation for the board to approve the North Star Place Branding and Marketing's Proposal and Scope of Work for branding and marketing services.