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75 <br /> <br /> TABLE OF <br /> <br /> CONTENTS <br /> <br /> PARIS ECONOMIC DEVELOPMENT CORPORATION <br /> PRELIMINARY MARKETING PROGRAM <br /> <br /> TABLE OF CONTENTS <br /> <br /> Page 1 Objective <br /> <br /> Page 2 Program Elements <br /> <br /> Retention & Expansion <br /> Collateral Materials <br /> Image Materials <br /> Page 3 Trade Shows <br /> Advertising <br /> Direct Mail <br /> Page 4 Property Promotions <br /> Allies Day <br /> Texas Marketing Team <br /> <br /> Page 5 Resource Materials <br /> <br /> Page 6 Ad Schedule <br /> <br /> Page 7 Strengths & Weaknesses Assessments <br /> <br /> Appendix A Allies Trade Show Schedules <br /> <br /> TU <br /> LSG <br /> TDOC <br /> <br />-- Appendix B Sample Ads <br /> <br /> Appendix C Economic Impact <br /> <br /> Appendix D Proposal from PACE <br /> <br /> <br />