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76 <br /> <br /> <br /> PRELIMINARY <br /> MARKETING PROGRAM <br /> PARIS ECONOMIC DEVELOPMENT CORPORATION <br /> 1994-1995 <br /> <br /> STRATEGY <br /> <br /> The Paris Economic Development Corporation Marketing Program <br /> is a multifaceted effort. The primary goal is prospect <br /> development through inquiry generation and image building. <br /> Target industry groups will be reached through participation <br /> in trade shows, direct mail, some advertising, and personal <br /> contact. While target marketing has been the "craze" of the <br /> late eighties and early nineties, there remains a significant <br /> need to do a more broad range marketing which PEDC hopes to <br /> accomplish through general advertising, working with the <br /> Texas Marketing Team, and allies communication. <br /> <br /> Theme <br /> <br /> While a specific them has not yet been settled upon by the <br /> PEDC, areas of consideration include: testimonials of <br /> existing industry, association with local recognized <br /> corporate names, a central geographic location, the rural <br /> advantages, etc. <br /> <br /> COMMUNICATION OBJECTIVES <br /> <br /> * Recognition of Paris as a viable industrial location <br /> * Make the selection short list for site searches <br /> <br /> OBJECTIVES <br /> <br /> * Expand existing economic and industrial base. <br /> * Expand employment opportunities community wide. <br /> * Attract new industrial sector jobs. <br /> <br /> PEDC <br /> MARKETING PROGRAM <br /> <br /> 1.) Retention and expansion efforts <br /> <br /> - Monthly visits to local industries $ 1,000 <br /> - Monthly industrial managers meetings N/C <br /> - Support for local industry needs; <br /> infrastructure development, training, <br /> permitting, etc. N/A <br /> - export assistance, especially to Mexico <br /> - corporate headquarters contacts of <br /> existing industry <br /> <br /> SUB-TOTAL $ 1,000 <br /> <br /> <br />