02-09-2026 Agenda Packet - Laserfiche WebLink

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Opportunities: Favorable External Conditions (continued) • Natural Resources: Climate, water, and land were cited as natural resource opportunities. • Housing (Indirect Opportunity): While the housing stock itself was discussed as a Weakness, the opportunity lies in the fact that regional growth creates potential for people to live in Paris while working elsewhere (like Sherman/Denison or DFW). There is also potential to attract developers interested in solving the "missing middle housing" problem, provided the city communicates and finds them. • Historic Assets/Heritage: The city's name, heritage, and particularly its historic downtown, are seen as having significantly attractive potential compared to other competing cities. The key questions of Opportunities surround leveraging Strengths and mitigating Weaknesses: This was one of the most important takeaways in the relationship between external Opportunities and internal factors. The discussion explicitly framed the challenge as: "How do we exploit our strengths to exploit this (regional growth)?" g' "How do we improve our weaknesses to exploit the Opportunity?" C Weaknesses like permitting and customer service directly impact the city's ability to benefit from investment dollars associated with regional growth. The city is not only competing with other communities for this regional growth and investment but is also "competing with zero" — the possibility that developers or investors might choose not to invest at all if faced with internal obstacles.