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Internal Strengths Position Us* to Take <br />Advantage of External Opportunities <br />& Mitigate External Threats <br />Strength <br />Forward -thinking City <br />Manager & Excellent <br />Committed Staff <br />Council Unity & Staff <br />Alignment <br />Engaged Residents & <br />Community Leaders <br />Excellent, committed staff <br />Historic Downtown & Cultural <br />Assets <br />Cultural Inclusiveness <br />Available land <br />Paired With <br />Threat: Technological <br />advancements in peer cities <br />Opportunity: Growth from <br />DFW Metroplex <br />Threat: Negative attitudes / <br />development perception <br />Opportunity: Industrial <br />growth in region <br />Opportunity: Texas -wide <br />growth & tourism <br />Threat: Undiversified <br />workforce <br />Threat: Development bypass <br />Why? <br />Strong leadership can enable <br />rapid modernization to regain <br />competitive ground. <br />Political and operational <br />cohesion enables decisive <br />action to shape inward growth. <br />Mobilizing civic pride to reset <br />narrative and attract new <br />investment. <br />Staff can plan for workforce <br />alignment and development <br />zone targeting. <br />Invest in placemaking to stand <br />out as a "destination" <br />community. <br />Inclusion efforts broaden <br />talent pipeline and boost <br />economic resilience. <br />With land, the City can create <br />incentive zones or expedited <br />permitting hubs to capture <br />growth before it leapfrogs. <br />