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Mapping the External Environment <br />Helps Identify Dynamics We Can Use <br />to Mitigate Risk & Exploit <br />Opportunities <br />Opportunity <br />Growth from DFW Metroplex <br />Regional highway widening <br />Industrial growth in the region <br />General Texas growth <br />Availability of land <br />Business -friendly climate <br />Threat <br />Development outside City <br />limits <br />Competition from other cities <br />Limited / undiversified <br />workforce <br />Political strife / fractured <br />education <br />Reputation as hard to develop <br />Global economy / tariffs <br />Dynamic <br />Risk of leapfrog development if <br />not guided inward through <br />policy/ infrastructure. <br />Double-edged: easier access <br />but also raises regional <br />competition stakes. <br />Demand may outpace Paris's <br />labor capacity without <br />workforce development. <br />Rising growth may intensify <br />political challenges and <br />demand better school <br />performance. <br />Having land is moot if <br />developers are discouraged. <br />Risk of being bypassed. <br />Potential advantage if costs <br />escalate elsewhere, but volatile <br />if dependent on global supply <br />chains. <br />