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<br /> <br />M Community/a <br /> <br />CommunitylD is a total retail identification and marketing program designed for <br />community economic development programs. It enables local governments, economic <br />development organizations and chambers of commerce to improve their economy and the <br />quality of life of their citizens through retail sector expansion. <br /> <br />Community/D Answers These Questions: <br /> <br />· What is my retail trade area based on drive-time? <br />· What are the lifestyles and buying habits of the consumers in my trade area? <br />· Which areas in my community are the best locations for retail? <br />· Which soecilic retailers should be my targets? <br />· Who are the location decision makers for my target? <br /> <br />r-Co~~unity ID Methodology <br /> <br />II There are four major steps involved in developing Community/D. At each step the community <br />is involved in the process and can make input into the analysis. The four steps are: <br />I <br />I <br />I <br />i <br />i <br />I <br />i <br />I <br />! <br /> <br />~_.~---------~ '-~--_._----- <br />/ Rings are not the same as Drive-Times "-."1 <br />( <br />I 4-Mile Ring 8-Min. Drive Time B <br />I Household Count 39,225 53,890 u"'\...[On@ <br />Merchandise Sales $198 Million $274 Million -~--- ~ <br />\,~~staurant s_.~_e s $169 Million $2.33 M._JIIIOn _ ) <br />- - .. - ------' IDentifying Customers <br /> <br />Step One: Define Your Trade Area <br />Step Two: Identify Customers <br />Step Three: Match Retailers and Restaurants <br />Step Four: Target Retailer Marketing Packages <br /> <br />l~__~ <br /> <br /> <br /> <br /> <br />Step One: Define Your Trade Area <br /> <br />Your Community's Drive-Time Trade Area <br /> <br />People today shop by convenience, measuring <br />distance based on time, not mileage. Community/D <br />utilizes a comprehensive database that determines the <br />time it takes to travel between any two points anywhere <br />in the United States. A custom drive-time trade area <br />is determined for your community based on how far <br />customers are willing to travel to shop for various <br />products and services. <br />