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<br /> <br /> <br />Step Two: Identify Customers <br /> <br />lifestyles and Buying Habits of Consumers in Your Trade Area <br /> <br />The CommunitylD process identifies and analyzes all the households in the drive- <br />time trade area. Based on more than 4,500 categories of lifestyles, purchase <br />behaviors and media reading and viewing habits (psychographies), the households <br />in your trade area are profiled to gain an understanding of the types of retailers <br />that would be attracted to your community. Our in-house databases include <br />both traditional demographic data and the most current psychographic lifestyle <br />information for over 116 million households in the United States (with up to seven <br />individuals living in each of these households). <br /> <br /> <br /> <br />3 5 7 911131517 19 21 23 25 27 29 313335373941434547495153555759616365 <br /> <br />The blue line indicates the profile of the consumer households in a community. <br /> <br />Potential Retail Sites <br /> <br />After determining the drive-time trade area and analyzing the household profiles <br />within your community, CommunitylD rates those specific sites offering the best <br />opportunity for establishing a successful retail center. <br /> <br />Benefits to You <br /> <br />· You will understand your retail potential from a retailer's perspective. <br />· You will learn what locations in your community have the best retail potential. <br />· You will have the ability to speak "retail." <br />· You will use the same data, CIS and mapping technology used by many retailers <br />and restaurants. <br /> <br />CommunitylD~ <br /> <br />