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<br />
<br />~t" CommunitylD'
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<br />Ste Three: Match Retailers and Restaurants
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<br />Retailers That Match Your Trade Area's Consumers
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<br />Once the trade area profile is determined, the CommunitylO process matches the profile to the preferred
<br />customer profiles of thousands of retailers and restaurants. With this analysis, we can identify which
<br />company will view your community as an opportunity to establish a retail or restaurant presen~e.
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<br />The blue line indicates the profile of the consumer households in a community.
<br />The red bars represent the specific retailer's customers.
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<br />Similarities between the two profiles like the
<br />one above means this site is an opportunity for
<br />this retailer to open a successful store.
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<br />If the profiles do not match, as in the above
<br />illustration, don't waste time trying to recruit this
<br />retailer - they won't be able to succeed at this site.
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<br />r Communityla
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<br />Retailer Match Report
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<br />Retailer Match Report
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<br />To clearly illustrate how well your community matches
<br />to the identified retailer's other stores, a match report is
<br />created. This match report compares your site to other
<br />existing store locations of the matched retailer. With this
<br />"quick view," the retailer will develop an understanding of
<br />what performance they can expect from locating a store
<br />in your community.
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<br />RetaUer: XVI Cmnpllny
<br />Report Date: April 8, 2003
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<br />Site: State Highway 384 & Grice Road
<br />Your Community, USA
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<br />Segmentation Profile(1)(10 Minute Drive TimeJ21
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<br />Tnde Area Comparison (10 Minute Drive Time)
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<br />XVI Company
<br />Average Trade .lima($)
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<br />Your Community, USA
<br />Site Trade Area
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<br />Total PoputatlOll
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<br />43,925
<br />17,278
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<br />43,826
<br />17,811
<br />12,870
<br />27,160
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<br />Bu~ ~.Ion'
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<br />Total Households
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<br />Rllteller Dominant Segment Houuholds 9.772
<br />Daytime (Workday) POputfilon(8) 19,170
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<br />IDentifying Customers
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