Laserfiche WebLink
<br />r' <br /> <br />lJl <br />~ <br />~ <br />~ <br />9J <br />" <br />~ <br />. <br />. <br />, <br />. <br />a <br />~ <br />. <br />. <br />. <br />. <br />. <br /> <br /> <br />CommunitylD$ <br /> <br />~ ~""---=----"'--~-=---------"'.~~~~-~--=~-=_":::'''''-::-_--'''---~=~-_...",:".",,---- --=---~----=--=."'-~--~..:._- <br /> <br />SCOPE OF SERVICES (continued) <br />STEP THREE - IDENTIFICATION OF RETAIL MATCHES FOR <br />SELECTED SITE <br /> <br />Once the site for retail matching is determined, Buxton will compare the site's <br />trade area with the established locations of individual retailers. This analysis <br />results in a preliminary list of matched retailers. Only retailers with locations in <br />trade areas similar to the City of Paris' trade area will be identified as potential <br />matches. Buxton then refines the preliminary match list on the basis of other <br />retail location criteria to yield a final list from which up to twenty (20) retailers can <br />be selected by the City of Paris for the development of marketing packages. <br />Buxton will provide the list of matched retailers to the City of Paris for review and <br />discussion. <br /> <br />1. The City of Paris' selected site trade area is compared with existing <br />retail location trade areas of over 4,500 retail and restaurant profiles in <br />Buxton's proprietary database. <br /> <br />2. A preliminary target list of matching retailers is identified. <br /> <br />3. Preliminary targets are subjected to additional analysis. <br /> <br />4. Recommended list of matching retailers is determined and sent to the <br />City of Paris. <br /> <br />5. Buxton reviews the list with the City of Paris for approval of a final list <br />of matching retailers for which marketing packages will be prepared. <br /> <br />BU1(tOll' <br /> <br />IDentifying Customers <br /> <br />4 <br />