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<br />, <br />, <br />, <br />. <br />t <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />. <br />t <br />t <br />~ <br />I <br /> <br /> <br />CommunityJD$ <br /> <br />~""=......:;::.=-=~---~~=-- ---~-~- - - - ~--~___..=...!c";::;__~__""---___~~--,,,-__~=~__________~__ ___-"'-___ _ <br /> <br />SCOPE OF SERVICES (continued) <br />STEP FOUR - PUBLISHING OF RETAIL MARKETING PACKAGES <br /> <br />Buxton will assemble two (2) individualized marketing packages for each <br />targeted retailer. The marketing packages are intended for presentation to <br />retailers as well as developers, potential franchisees, or other persons in a <br />position to support the City of Paris' retail goals. Each marketing package is <br />unique to the specific targeted retailer, providing compelling and precise <br />information that demonstrates the City of Paris' qualifications as a location. <br /> <br />Each marketing package contains: <br /> <br />1. Map of the retail site and trade area <br /> <br />2. Map of retailer's potential customers <br /> <br />3. Retail match report that compares the site's trade area characteristics <br />with the retailer's locations in similar trade areas <br /> <br />4. Demographic and psychographic analysis of the trade area <br /> <br />5. Explanation of Buxton's methodology <br /> <br />Additionally, the client will receive a reference binder that includes information <br />provided in the retailer marketing packages. <br /> <br />The City of Paris will be provided with the names of the individual(s) in the retail <br />company responsible for making location decisions <br /> <br />Buxton notifies each targeted retailer that the City of Paris has been identified as <br />a potential viable location <br /> <br />Bu)(ton" <br /> <br />IDentifying CuStomers <br /> <br />5 <br />